Narrating in advertisement? Rural might miss out on plot
MUMBAI: Stories sell but data tells that complex advertisements aimed at rural Indians may be missing the mark. Ads for…
Palace letters reveal Sir John Kerr sacked Gough Whitlam before telling the Queen
The newly released 'Palace letters' have revealed then governor-general Sir John Kerr sacked the Whitlam government in 1975 without giving…
COVID-19: What nature appears to be telling us
The outbreak of COVID-19 has created an unprecedented situation around the world. Humankind is no stranger to calamitous outbreaks of…