New Delhi, Delhi, India Bharti Airtel (Airtel), India’s leading telecoms provider, today introduced an ingenious digital project #PassTheTorch to mark the 11th edition of the Airtel Delhi Half Marathon (ADHM). #PassTheTorch commemorates the spirit of running and at the exact same time motivates individuals throughout India to make their run count anywhere they might be and contribute towards the empowerment of impoverished kids in rural India. The project is created around the core viewpoint of ADHM, which is to bring individuals together for a cause. It breaks barriers by taking take the spirit of ADHM to every corner of the nation through the digital flame and offering a platform to people to make a favorable effect on the society. As part of the project, runners can hand down the digital flame to the next person or group. Representing the variety of kilometers collected by the runners, Airtel will empower impoverished kids in backwoods through digital literacy, which will consist of teaching them usage of computer systems and web. Airtel has actually partnered with leading physical fitness mobile app, Mobiefit for the project and the app will be branded as Airtel Mobiefit throughout the project duration. Airtel will engage with over 400 leading running clubs in the nation to broaden the reach of the project and clock in more kilometers on the app. Project activations will likewise consist of on-ground activities throughout several cities. As part of the project launch, a digital torch will be lit tomorrow at the Airtel Headquarters in Gurgaon. Gautam Anand, Chief People Officer (India & South Asia), Bharti Airtel in addition to Airtel workers and members from leading running groups in the nation will light the digital torch which will then be handed down from runner to runner over their mobile phones. Volunteers can share the digital torch throughout the nation to make the effort an across the country project. To take part in the #PasstheTorch project: Download the Airtel Mobiefit app on your smart device and register as a specific or group Click on the Torch (Mnemonic) Screen to go to the difficulty page Click on the start icon You can now tape your run. When you end up a kilometer, the torch (mnemonic) will turn green On
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