Months after Kanye West divided, Adidas to offer Yeezy shoes and contribute profits

After months battling over the fate of milions of unsold Yeezy shoes, Adidas stated Thursday it will offer a part of its staying stock and contribute the profits to charitable companies. The German sportsware business cut ties with Ye, the rap artist previously referred to as Kanye West, in late October, following his antisemitic talk about social networks and in interviews. Ever since, the fate of 1.2 billion euros ($1.3 billion) worth of the unsold Yeezys, a rewarding tennis shoe line released with Ye, has actually been up in the air. At Adidas’ yearly investors conference, CEO Bjorn Gulden stated the business had actually invested months looking for options. He stated the business talked to nongovernmental company and groups that were hurt by Ye’s remarks and actions. “Burning those shoes can not be the option,” Gulden stated, including that Adidas will attempt to offer part of the staying Yeezy stock and “contribute cash to the companies that assist us and were damaged by what Ye stated.” Specific information of the strategy – consisting of the number of shoes will be offered and the timeline of offering them – were not divulged. Gulden stated the business will offer updates as it progresses. The relocation comes as Adidas is attempting to stage a return and move beyond the Yeezy collaboration. Cutting ties with Ye has actually cost the business numerous countless dollars
Find out more