According to a brand-new report from Marriott International Luxury Group, Australia is at the top of the list of most popular locations amongst high-end tourists in Asia-Pacific, ahead of Japan and Hong Kong. Hence, it is just fitting that Tourism Australia chose to sign up with ILTM Asia Pacific for the very first time this year. Tourist Australia’s cubicle at the current ILTM Asia Pacific (Photo: Rachel AJ Lee) Robin Mack, executive basic supervisor, business & organization occasions Australia, informed TTG Asia: “The Asia-Pacific area is an extremely important market for Australia’s high-end travel market. ILTM Asia Pacific allows us to get in touch with the high-end travel sell Asia, present Australia’s latest premium tourist offerings, and display Australia’s special design of high-end– where the radiance of nature, culture, hospitality and exclusivity satisfy.” In the exact same Marriott report, 91 percent of participants likewise mentioned security as essential for a high-end experience, and great dining is a significant travel draw, with 88 percent preparation journeys around food. “What high-end visitors are searching for aligns with the experiences that Australia prides itself on offering– safe travel and gastronomic experiences that can’t be discovered anywhere else worldwide,” Mack mentioned. Among the development locations post-lockdown for high-net-worth people is the appeal of “remote high-end”, which Australia “deals in spades”, stated Mack. The unique 40-key Lizard Island Resort off the coast of Queensland on the Great Barrier Reef just recently revealed The House, a personal three-storey three-bedroom vacation home. A 45-minute aircraft trip from Cairns, the resort lies in a 1,013-hectare National Park boasting 24 sandy beaches and a lagoon. Mark Leslie, Lizard Island’s basic supervisor, informed TTG Asia: “It is likewise our very first time at ILTM Asia Pacific, and it is our very first time marketing to the Asia-Pacific market (to date, the resort generally gets customers from the United States and Europe). The Asia-Pacific market is at our doorstep, however is mostly untapped by us.” Leslie included that with flight connections two times weekly from Singapore to Cairns, and Cathay Pacific installing flights from Hong Kong to Cairns in October, it provides a big chance for high-end tourists in the area. Previously this year, Tourism Australia likewise hosted the very first display occasion in Asia for the Signature Experiences of Australia to increase awareness amongst South-east Asian representatives of the trade-friendly program, and the variety of unique and unique interest experiences available throughout Australia, from Luxury Lodges of Australia to Discover Aboriginal Experiences.
Tourist Australia takes part in ILTM for the very first time – TTG Asia
