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  • Mon. Nov 25th, 2024

NEW CAMPAIGN CELEBRATES PREMIUM AUSTRALIAN LEATHER – PR Newswire

, /PRNewswire/ — The Kangaroo Industry Association of Australia (KIAA) is calling for designers of sort, shoes, and apparel, along with industry which values excessive performance leather-primarily based entirely mostly similar to top rate soccer boots and heavy-responsibility sports, to embrace kangaroo leather-primarily based entirely mostly with the originate of a brand unusual U.S. social media campaign.

The height physique for the business kangaroo industry says the campaign – the first in its history – showcases one of many realm’s most bright, lightest, and strongest leathers, which importantly, is sourced sustainably and responsibly.

A craftsman within the Australian bush shows on the natural impartial of 1 of the worlds lightest and strongest leathers, acknowledging that folks demand bright merchandise, nonetheless also need distinctive performance. Kangaroo leather-primarily based entirely mostly, with its real extremely-skinny fibre building, affords superior energy and longevity, and because the product is sourced sustainably and responsibly, it’s a natural different for leading designers.

KIAA President Ray Borda said now no longer only enact folk demand bright merchandise, they’re having a explore for distinctive performance.

“Kangaroo leather-primarily based entirely mostly is real because it has an extremely-skinny fibre building which affords better energy and longevity. On the unusual time, with home and world certification schemes allowing consumers to discover whether or now no longer the provision of their leather-primarily based entirely mostly is sustainable and ethical, it has change into a natural different for leading designers.”

The business industry employs bigger than 3,000 folk at some level of Australia, predominantly from rural and distant areas, and supports native farmers. Commercial harvesting of kangaroos is broadly notion to be by the scientific community, authorities, animal welfare consultants, indigenous groups, and the agricultural industry as a responsible components to manipulate kangaroo numbers whereas boosting the economic system.

Mr Borda endured: “All KIAA kangaroo leather-primarily based entirely mostly is a by-product of the meat industry which can presumably well otherwise no longer sleep in landfill. Our precedence is to use ethical and sustainable practices to turn a by-product into a purposeful, top rate product.”

“That is a responsible components in a round economic system – we’re all being encouraged to salvage better choices and transfer faraway from rapid, disposable user goods,” said Mr Borda.

To peep the campaign and for more recordsdata about how kangaroo leather-primarily based entirely mostly is made, tear to www.kangarooindustry.com/performanceleather.

Media contact: [email protected]

Australia has a national business code of practice for the humane therapy of kangaroos in accordance to the latest scientific study into kangaroo behaviour and ecology. The industry must meet the code’s excessive animal welfare requirements situation by animal welfare consultants including The Royal Society for the Prevention of Cruelty to Animals (RSPCA), Australian Veterinary Association (AVA), command governments and regulators, the kangaroo industry and farmers.

SOURCE The Kangaroo Industry Association of Australia

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