Brand names have actually started padding up as broadcast and group sponsors for the inaugural season of Women Indian Premier League (WIPL) which begins with March 4. Regardless of being a brand name brand-new home, WIPL franchises have actually handled to bring in strong interest, and are hectic settling offers. Remarkably, numerous women-centric brand names that are brand-new to sports sponsorship, are opening their innings with WIPL.
Dhiraj Malhotra, CEO of Delhi Capitals, informed businessline: “The action from brand names has actually been truly great. We have actually onboarded sponsors from throughout classifications. Some are women-centric brand names, while others are entirely brand-new to the sports sponsorships area. Some brand names have actually likewise tattooed two-year sponsorship agreements. Our company believe that the Women’s Premier League will be a turning point in Indian cricket.”
Delhi Capitals has actually trapped JSW Paints as the primary sponsor for its ladies’s group. Other crucial sponsors consist of brand names such as Sportsbuzz11, Navyasa, Yatra.com, Joy Personal Care and Galaxy Basmati Rice.
“Since the residential or commercial property is still in its nascent phase, the very first season will be a knowing experience for all stakeholders. We have actually handled to accomplish our sponsorship targets for the very first season,” Malhotra included.
Marking their area
Group franchises are settling offers for numerous areas, consisting of front of jersey, ideal chest, back of jersey, lead arm, non-lead arm, helmet and lead trouser. Tata Group as the title sponsor has actually likewise bagged the best chest area on all group’s jerseys.
In a tweet, Royal Challengers Bangalore revealed that Kajaria Ceramics, Mia by Tanishq, Dream11, Vega Beauty, Himalayan Face Care and Puma, have actually come on board as essential sponsors for its WIPL group.
Mumbai Indians has actually trapped brand names such as Lotus Herbals, Ashok Leyland, Dream11 and Sonata Software to name a few as crucial partners for its females’s IPL group.
Nitin Passi, Chairman and Managing Director, Lotus Herbals, stated: “We are exceptionally happy to support the gifted ladies cricketers who are breaking limits in sports. Our brand name worths integrated with the expertise of these ladies cricketers resonates highly with our devoted customers, pan-India and overseas.”
A brand name strategist mentioned that a number of women-centric brand names have actually come onboard, with hopes that WIPL will draw in a considerable female viewership. Sometimes, brand names that were currently related to a franchise’s IPL group have actually likewise gotten sponsorship areas for its ladies IPL group, an executive mentioned.