Myntra, a popular style, appeal, and way of life location in India, has interesting news to share as they invite young stars Khushi Kapoor and Vedang Raina as the latest brand name ambassadors for their ingenious platform, FWD. FWD is a first-of-its-kind immersive style experience specifically curated for the Gen-Z audience. In this partnership, Khushi and Vedang will star in a project movie, depicting the functions of simple and easy innovators.
Myntra reveals Khushi Kapoor and Vedang Raina as the faces of their platform FWD
Khushi Kapoor and Vedang Raina will make their much-awaited acting launching. With their style and enormous appeal amongst today’s youth, they completely embody the unchecked spirit, way of life, and goals of Gen-Z. Khushi, understood for her essential fashionista image, has actually currently made waves with her distinct individual design. On the other hand, Vedang exhibits a flexible and suave style sense, remaining real to his distinct character. Their remarkable style perceptiveness completely encapsulate the essence of Gen-Z and line up effortlessly with Myntra FWD’s fresh, edgy, and on-trend style offerings.
By selecting Khushi and Vedang as the faces of FWD, Myntra intends to reinforce its connection with the Zoomers, more strengthening FWD’s position as the go-to location for the most recent patterns and style experiences.
Mentioning the onboarding of Khushi Kapoor and Vedang Raina as FWD’s Brand Ambassadors, Vijay Sharma, Senior Director – Marketing stated, “With Myntra FWD, we are constructing the most popular patterns location for the Gen-Z of India. We are enjoyed have the young innovators – Khushi Kapoor and Vedang Raina – as the faces of FWD. Their fresh and strong style options, ‘with-it’ mindset, younger visual and genuine representation of Gen-Z’s style expectations make Khushi and Vedang the best ambassadors for FWD.”
Speaking on her association with FWD, Khushi Kapoor, stated, “I am very thrilled to be a part of Myntra FWD and it could not be more fitting as my first-ever brand name recommendation. FWD is constructed on the core concepts of freshness, uniqueness, and trendiness, and these are the tenets that completely encapsulate the essence of style as I view it. Myntra is at the leading edge of driving fashion-tech blend for an immersive shopping experience, and FWD is an extension of that. I anticipate linking much deeper with my fans that share the shared appreciation for all things style through this association.”
Including on, Vedang Raina, stated, “Fashion is a fairly easy however a strong method for individuals to reveal their real selves. A distinct offering like FWD is making it possible for countless Zoomers to open their individual sense of design, providing more self-confidence to be their genuine selves. I am enjoyed sign up with Myntra’s team of brand name ambassadors and eagerly anticipate an outstanding association where uniqueness is commemorated.”
Resolving for the motivation, discoverability, and access to emerging worldwide style patterns, FWD includes a few of the most popular brand names on the platform, consisting of H&M, Trendyol, bebe, Tokyo Talkies, Sassafras, Hersheinbox, Street 9, Athena, Bonkers Corner, Freakins and Boohoo, to name a few. FWD streamlines a user’s shopping journey from trend-spotting to buy, while likewise having a big influencer army to develop relatable, trendy and inspiring material, for the digitally-savvy zoomers.
Comprising 52% of the nation’s population, the Gen-Z and Millennials have actually become among the biggest