Whether you like Google Analytics 4 or dislike it, GA4 is the replacement for Universal Analytics which makes it the most utilized analysis tool online. Here’s an alphabetical list of the professionals you should follow if you wish to get the most out of it and remain sane. Simo Ahava Simo is the developer and author of the extremely popular (1.3 million sessions in 2021, per Niche Pursuits) GA blog site SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital method network, he is co-founder and teaches at Simmer OY, an online knowing platform, with courses and content developed for the technical online marketer. LinkedIn: Simo Ahava (24.8 K fans) X/Twitter: @simoahava (24.7 K fans) Blog: SimoAhava.com Brie E Anderson Brie is the creator and owner of Beast Analytics, an analytics option company. Her “origin story” is among the coolest, starting with hard rock, marketing and laser tag, going on to company work and mentor at Wichita State Tech (Go Shockers!) prior to beginning her own organization. LinkedIn: Brie E Anderson (2.6 K fans) X/Twitter: @Brie_e_anderson (5K fans) YouTube: @BrieEAnderson (1.5 K customers) Charles Farina Charles is head of development for the advertisement services business AdSwerve and is constantly up on the current GA4 advancements. He’s likewise a leading factor around GA4 homes on Measure Slack and Twitter, however “mainly you will discover him at an ice rink someplace playing hockey.” LinkedIn: CharlesFarina (14K fans) X/Twitter: @CharlesFarina (9.6 K fans) Blog: CharlesFarina.com Julius Fedorovicius Julius released his popular blog site, Analytics Mania, in 2016, based upon his years of experience with GA. Its appeal is because of his understanding and the easy-to-follow short articles and tutorials. He composes it for individuals “who have an interest in digital analytics however do not understand how to code.” He likewise runs the similarly popular YouTube channel of the very same name. LinkedIn: Julius Fedorovicius (18K fans) X/Twitter: @fedorovicius (7K fans) YouTube: @AnalyticsMania (99K customers) Blog: AnalyticsMania.com Benjamin Mangold Ben is co-founder of the Australian web analytics firm Loves Data, which is likewise the name of his prominent blog site. He’s the author of “Learning Google AdWords and Google Analytics,” and was welcomed by Google to end up being a Google Certified Trainer for Google Analytics and Google AdWords (now Google Ads), making him the very first such beyond the USA. LinkedIn: Benjamin Mangold (7.7 K fans) YouTube: @LovesData (89K customers) X/Twitter @BenjaminMangold and @LovesData (7.7 K fans) Blog: LovesData.com Janet Driscoll Miller Janet is president and CEO of Marketing Mojo, the digital marketing company she established in 2005. She is a distinguished, acclaimed speaker and author on digital marketing. She is author of the e-book “Getting Started with Google Analytics: How to Set Up Google Analytics Correctly from the Beginning.” LinkedIn: JanetDriscollMiller (2.5 K fans) X/Twitter: @janetdmiller (5K fans) Website: Marketing-Mojo. com Jeff Sauer Jeff is the creator of Data Driven U and the author of the popular blog site Jeffalytics. He is an accessory trainer at the University of St. Thomas and has actually established a marketing curriculum utilized in a number of universities. He has actually likewise developed several marketing certificate programs. Jeff is likewise a popular conference speaker and expert. LinkedIn: Jeff Sauer (11K fans) YouTube: @DataDrivenU (10K fans) X/Twitter: @jeffsauer and @jeffalytics (10K fans) Blog: Jeffalytics Krista Seiden Krista is a digital analytics specialist with an amazing background in the field. Formerly, she was VP of item marketing & development at Quantcast, and prior to that, she was an item supervisor and the analytics evangelist for the Google Analytics group. Krista is likewise a sought-after speaker. LinkedIn: KristaSeiden (12.8 K fans) X/Twitter: @kristaseiden (21K fans) Blog: kristaseiden.com Himanshu Sharma Himanshu is creator of Optimize Smart, a UK company providing GA4 and GTM consulting and web analytics training. Enhance Smart is likewise the name of the blog site about web analytics that he has actually been composing because 2011. Himanshu is likewise the author of the book “Master the Essentials of Email Marketing Analytics.” LinkedIn: Himanshu Sharma (36K fans) X/Twitter: @analyticsnerd (5.5 K fans) YouTube: @OptimizeSmart160 (1K customers) Blog: optimizesmart.com Get MarTech! Daily. Free. In your inbox.