Marriott International’s existence in the Canadian market enhanced, as the business experienced a 36 percent year-over-year boost in hotel-level leisure earnings in 2023. With 274 hotels presently open and 90 in the pipeline, a number of elements, consisting of a concentrate on way of life, upper midscale, and extended-stay brand names, in addition to market-specific commitment program offerings and collaborations, continue to drive the business in Canada. To fulfill the increased need for leisure travel, Marriott continues to concentrate on the way of life sector with conversion-friendly collection brand names such as Autograph Collection and Tribute Portfolio. These soft brand names use style versatility and can offer chances for designers and hotel owners wanting to target leisure visitors. One example is the HONEYROSE Hotel, Montreal, a Tribute Portfolio Hotel with its art-deco-inspired style and mix of vintage and modern-day features in downtown Montreal. “In addition to advancement groups in Eastern and Western Canada, Marriott International has actually committed sales and marketing groups throughout Canada,” states Paul Cahill, senior vice president, Canada operations, Marriott International. “Our Canadian-based group engages with owners, designers, consumers, and visitors to genuinely comprehend what’s crucial to these stakeholders in this market. We’re concentrated on growing our existence in Canada with brand-new openings, localized Marriott Bonvoy collaborations, and programs.” Marriott just recently improved its leisure offerings in Canada with the intro of Moxy Hotels, releasing its very first 2 residential or commercial properties with the opening of Moxy Halifax Downtown in January 2024 and Moxy Banff which debuted this spring. Moxy Hotels are likewise prepared for numerous entrance cities throughout Canada consisting of Montreal, Vancouver, and Ottawa over the next 3 years. With an operating group and advancement group for both handled and franchised hotels in Canada, the business is placed to attend to underserved sections in the Canadian hotel market, consisting of extended-stay, upper-midscale, and midscale homes. 2 of the marquee brand names in these sectors, Fairfield by Marriott (31 hotels open in Canada) and TownePlace Suites by Marriott (21 hotels open in Canada), are growing brand names in the nation, with 24 and 25 homes in Marriott’s pipeline, respectively. “Marriott International has actually experienced strong momentum in Canada due to our devoted concentrate on conversions and upper midscale and prolonged stay brand names,” states Noah Silverman, international advancement officer, United States and Canada at Marriott International. “We’re anticipating leisure need in Canada to stay strong throughout 2024, especially in locations like Vancouver Island, the Okanagan Valley, Atlantic Canada, and the Niagara Region.”
Marriott Expands Canadian Growth in Response to Increased Leisure Demand
