The Entertainment Software Application Association revealed today that the coronavirus required it to cancel the Electronic Entertainment Expo, the huge video game trade that takes place (well, generally) every June in Los Angeles.
More than 65,000 market specialists and fans go to the event, which is in its 25 th year. The show had a lot of issues with major vendors pulling out, such as Sony, Electronic Arts, Blizzard, and others.
We asked different leaders of the game market for their response to this and the earlier cancellation of the Video game Developers Conference. We questioned what this indicates for physical versus digital marketing of games, whether more occasions will be affected, and if digital events can achieve the very same tasks.
Here’s what they said.
Renee Gittins, executive director of the International Video Game Developers Association
Above: Renee Gittins is executive director of the IGDA.
Image Credit: IGDA
The cancellation of two of the biggest occasions for video game developers to link and market their video games will certainly impact marketing techniques for 2020 and beyond. I think we will see more online announcements prepared by bigger companies, while smaller sized studios will come together to support each other for their own statements.
The IGDA is releasing a program to promote the video game and fundraising launches of our members to our audience of over 100,000 game developers and fans. We hope that programs like this will help soften the blow from the loss of these occasions.
Events planned for later