The Newfoundland and Labrador Liquor Corp. is taking a second look at the logo, which features an illustration commonly perceived to be a laughing, elderly Black man on the bottle.
The Newfoundland and Labrador Liquor Corp. says it is reviewing the logo for its Old Sam Rum brand, which features an illustration commonly perceived to be a laughing, elderly Black man.
In a statement to the CBC, the Crown corporation said, “it had been identified proactively by staff as part of our review processes and in the context of being an organization where diversity and inclusion are fostered and employees are valued, respected and safe.”
The statement went on: “In light of this objective and the broader public awareness and debate of these issues, NLC identif