The worldwide icon turned business owner, Katrina Kaif, is bringing her appeal style to the UAE with the launch of Kay Beauty; India’s very first celeb makeup brand name understood for its dedication to development and high efficiency, now offered at Nysaa. Co-created by Nykaa, India’s primary appeal and style location and Katrina Kaif, Kay Beauty has quickly rose to turn into one of the nation’s fastest-growing star charm brand names.
Katrina Kaif-owned Kay Beauty introduces in UAE
Kay Beauty was developed with a vision to provide high-performance items that bridge the space in between glamour and skin care, motivating charm to be delighted in without regret. It provides charm items throughout all leading makeup classifications – lips, eyes, face, and nails. The variety genuinely specifies the premium classification through its product packaging and ingenious formats backed with the finest quality formulas.
With the brand name’s core viewpoint, #ItsKayToBeYou, Katrina guarantees us a piece of Kay Beauty that’s made specifically for us. The brand name provides a safe area and motivates people to commemorate who they really are while developing a culture of approval, self-love, and empowerment. In simply over 4 years, Kay Beauty has actually attained amazing success, boasting a gross margin worth of INR 1.5 billion. Enjoyed throughout India, from dynamic city cities, to Tier 2 & & 3 markets, it accommodates makeup connoisseurs from all strolls of life. The brand name has actually amassed a strong existence in both online and offline platforms. With items flying off the racks in over 300 shops and online orders being satisfied in over 1,600 cities pan India, Kay Beauty has really end up being a force to be considered.
Discussing the launch, Katrina Kaif, Co-Founder, Kay Beauty states, “It offers me enormous pleasure to lastly bring Kay Beauty to the UAE. It was constantly my vision to take Kay Beauty international and share our offering with consumers throughout various locations, so they can experience the item first-hand. The brand name’s venture into the GCC permits us to take advantage of a market that is extremely enthusiastic about appeal and Indian movie theater, both. It is a tactical relocation for us to release Kay Beauty in the area through an omnichannel retail existence. GCC invites numerous ethnic backgrounds, genders, and ages and Kay Beauty’s core viewpoint is to accommodate all complexion, while remaining real to the guarantee of #makeupthatkares.”
Revealing her enjoyment, Adwaita Nayar, the Co-Founder of Nykaa and CEO of Nykaa Fashion, stated, “I’m enjoyed reveal the arrival of Kay Beauty in the GCC area, in partnership with omnichannel merchant Nysaa. Kay Beauty has actually made considerable waves in India with its ingenious and inclusive items and has actually resonated deeply with Indian customers from all strolls of life. With the GCC ending up being a center for all appeal lovers who like to find and attempt brand-new items in the markets, we can’t wait to go into the area.”
With its extraordinary series of makeup items, the brand name is geared up with basics a makeup addict need to merely have in their makeup toolbox. Kay Beauty introduces with over 60+ SKUs throughout the lips and face variety and around 30+ SKUs for the nails and eyes, making it the one-stop location for all tones and colors you require to ideal that makeup appearance. From discovering the ideal structure shade, and explore ultra-pigmented eye shadows, crème blushes