Mars Wrigley India is enjoyed reveal Bollywood director and action master Rohit Shetty as the brand-new ambassador for Snickers. Understood for his high-octane movies and lively character, Shetty brings his signature charm and vibrant design to raise the Snickers brand name. This partnership is an interesting installation in the renowned “You’re Not You When You’re Hungry” project assuring to resonate with the audience.
Rohit Shetty trapped as the brand-new ambassador for Snickers in his action design
Shetty’s epic personality and vibrant style stimulate the Snickers brand name. The brand-new TVC, conceived by DDB Tribal, records his famous cars and truck stunts, effortlessly moving equipments with the brand name’s message. Popular for courageous driving scenes and action-packed series, Shetty injects unequaled energy into the project, producing an exciting and extraordinary experience. This collaboration assures an explosive mix of action and drama.
The movie opens with Rohit Shetty mentoring a young kid at a HUNGAL Driving School cars and truck. As the young boy battles with tight-space driving, Shetty takes control, showcasing his signature maneuvers, and impressing the young boy with his abilities. The cars and truck unexpectedly stops, and Shetty humorously backtracks, leading them into a busy fish market. The last twist happens when the automobile winds up on a boat in the middle of the sea. The young boy hands Shetty a SNICKERS ®, stating,”You end up being Rohit Shetty when you’re starving.” Shetty consumes the SNICKERS ® and changes back into a calm driving trainer, highlighting the tagline’s effect.
Rohit Shetty, sharing his enjoyment about the partnership, revealed, “I am thrilled to be the brand-new brand name ambassador for Snickers, This partnership is extremely amazing since it lines up completely with my on-screen personality. The TVC was a blast to shoot, combining my love for vehicles and action. The message of SNICKERS ®– that appetite can turn you into somebody entirely various– is something I believe everybody can associate with. I’m eagerly anticipating sharing this enjoyable and high-energy project with the audience”
We are enjoyed have Rohit Shetty back and provide his signature swagger to the Snickers brand name. Rohit’s genuine and daring character are ideal fit with Snickers,” stated Nikhil Rao, Chief Marketing Officer, Mars Wrigley India. “Snickers reignites its classic and world-famous imaginative proposal ‘You’re not you when you’re starving.’ Our brand-new project movie with Rohit showcases high-octane drama and humor, specifically getting in touch with our Gen Z audience throughout media touch points. Our company believe this cooperation will stick out and reinforce SNICKERS ®’s position as the supreme cravings bar. We are positive that Rohit’s association with SNICKERS ® is the start of excellent impactful deal with the brand name in India.”
Iraj Fraz, Creative Head, DDB Tribal stated “Snickers “You’re Not You When You’re Hungry” is among the most long-lasting projects on the planet, with its unlimited flexibility, regional tastes, and rofling usage of humor. And Snickers India in collaboration with DDB Mudra is merely continuing the custom with a fresh analysis. We have Rohit Shetty starring in his most amusing, and possibly his easiest-ever function– considering that he plays himself. Through the last couple of months, the customers, the firm, and the production group have all had a riot of a time developing this project and we’re sure the audience is going to enjoy it similarly.”