USHA, India’s main person sturdy stamp, on the present time announced an integrated marketing campaign to leverage its association with Shabaash Mithu, a biopic basically based completely on old cricketer Mithali Raj, produced by Viacom18 Studios. Directed by Srijit Mukherjee, Shabaash Mithu tracks the wander of Mithali Raj, ex-captain of the Indian Ladies’s Cricket workforce for every One Day and Take a look at Fits. Leveraging its association with the film, USHA’s campaign will encompass a co-branded TVC, strategically placed in-film branding, digital activation and online contests, megastar meet-and-greet, besides to mass selling in cinema halls pan India, to make greater person, connect and engage.
USHA associates with Taapsee Pannu starrer Shabaash Mithu, a biopic on Mithali Raj
Acclaimed actor Taapsee Pannu will be viewed reprising the function of the legendary cricketer Mithali Raj, on-hide hide and Model Usha will be visible in related scenes including several match sequences, dwelling scenes, award functions, and press conferences within the movie. In surely one of the most scenes, Tapsee is viewed the reveal of the Usha Collosal DLX Wet Grinder whereas doing family chores. As a share of the collaboration, the logo will also start a co-branded TVC.
Commenting on the association, Saurabh Baishakia President Usha Appliances acknowledged, “We are very pondering about Shaabash Mithu as it is about following your passion, eating nutritious food and following a healthy active day by day life, each of which is deeply entrenched and core to our company philosophy. Our range of merchandise caters to those taking a maintain a study weight-reduction procedure and properly being – our dwelling equipment add convenience and shorten time spent within the kitchen, liberating up time for parents to reveal their passions and preserve bodily active. Shabaash Mithu is a movie that can encourage of us from all walks of lifestyles to pursue their needs.”
Ajit Andhare, COO- Viacom18 Circulate Photos, acknowledged, “Simply cherish in cricket, the final observe partnerships bolster one’s game and efficiency. Shabaash Mithu is a fable about an keen cricketer on whose capable shoulders the Indian Ladies’s cricketing wander realized recognition, and we’re joyful to maintain realized a accomplice in a dependable stamp cherish USHA.”
ALSO READ: Taapsee Pannu takes over the streets of Denmark in white pinafore costume on traipse with sister Shagun Pannu
USHA, India’s main person sturdy stamp, on the present time announced an integrated marketing campaign to leverage its association with Shabaash Mithu, a biopic basically based completely on old cricketer Mithali Raj, produced by Viacom18 Studios. Directed by Srijit Mukherjee, Shabaash Mithu tracks the wander of Mithali Raj, ex-captain of the Indian Ladies’s Cricket workforce for every One Day and Take a look at Fits. Leveraging its association with the film, USHA’s campaign will encompass a co-branded TVC, strategically placed in-film branding, digital activation and online contests, megastar meet-and-greet, besides to mass selling in cinema halls pan India, to make greater person, connect and engage.
USHA associates with Taapsee Pannu starrer Shabaash Mithu, a biopic on Mithali Raj
Acclaimed actor Taapsee Pannu will be viewed reprising the function of the legendary cricketer Mithali Raj, on-hide hide and Model Usha will be visible in related scenes including several match sequences, dwelling scenes, award functions, and press conferences within the movie. In surely one of the most scenes, Tapsee is viewed the reveal of the Usha Collosal DLX Wet Grinder whereas doing family chores. As a share of the collaboration, the logo will also start a co-branded TVC.
Commenting on the association, Saurabh Baishakia President Usha Appliances acknowledged, “We are very pondering about Shaabash Mithu as it is about following your passion, eating nutritious food and following a healthy active day by day life, each of which is deeply entrenched and core to our company philosophy. Our range of merchandise caters to those taking a maintain a study weight-reduction procedure and properly being – our dwelling equipment add convenience and shorten time spent within the kitchen, liberating up time for parents to reveal their passions and preserve bodily active. Shabaash Mithu is a movie that can encourage of us from all walks of lifestyles to pursue their needs.”
Ajit Andhare, COO- Viacom18 Circulate Photos, acknowledged, “Simply cherish in cricket, the final observe partnerships bolster one’s game and efficiency. Shabaash Mithu is a fable about an keen cricketer on whose capable shoulders the Indian Ladies’s cricketing wander realized recognition, and we’re joyful to maintain realized a accomplice in a dependable stamp cherish USHA.”
ALSO READ: Taapsee Pannu takes over the streets of Denmark in white pinafore costume on traipse with sister Shagun Pannu
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