Rolex has been on a quest for excellence for more than over a century. To procure this, the logo has ensured precise improvements and innovation in watchmaking and other engagements. Rolex specializes in its Perpetual Excellence Initiative that seeks partnerships with participants and organisations within the humanities and the sports world who fetch reached the head of performance.
Following this theme, Rolex has been a longstanding companion of the fine sport of tennis by supporting its most prestigious tournaments, the main avid gamers and the principle organisations in tennis. At present, we deep-dive and locate this long-standing partnership between Rolex and Tennis that has spanned over 40 years.
Rolex has been the important supporter of males’s and girls’s tennis and it has confirmed this by embracing top quality occasions and thrilling skill. This contains partnering with four Huge Slam tournaments worship the Australian Commence in January, Roland-Garros in Can also fair/June,The Championships, Wimbledon in June/July, and the US Commence, in August/September.
Rolex has been the Genuine Accomplice and Genuine Timekeeper of the Australian Commence, furthermore is known as the ‘Happy Slam’ since 2008. It grew to change into the Top class Accomplice and Genuine Timekeeper of Roland-Garros to boot to the Genuine Accomplice of the French Tennis Federation in 2019. When it comes to its partnership with Wimbeldon, Rolex has loved an enduring partnership with the field’s first lawn tennis championship since 1978. Within the fracture, Rolex grew to change into the Genuine Sponsor and Genuine Timekeeper of the US Commence in 2018.
The emblem’s shut ties with tennis are a results of its shut relationship with the bodies that govern the sport which incorporates males’s Affiliation of Tennis Mavens (ATP) and Ladies folks’s Tennis Affiliation (WTA)’s stop-of-season championships worship the Nitto ATP Finals and the WTA Finals. Moreover, Rolex furthermore sponsors the Davis Cup (one amongst the main global males’s group competitions) since 2007. This trace is furthermore the Founding Accomplice of the Laver Cup which is a males’s group competition that pits six top European avid gamers against their counterparts from the leisure of the field. This tournament is held over three days in unhurried September.
Rolex Testimonee
The other most valuable ingredient of the relationship shared by Rolex and Tennis is the logo’s list of Testimonees which encompass just a few of the sport’s most famed avid gamers. The list contains 18-time Huge Slam champion Chris Evert, 5-time Wimbledon champion Björn Borg and one amongst the game’s all-time greats, Rod Laver. As successfully as Swiss champion Roger Federer, who grew to change into the dear player to grab 20 Huge Slam males’s singles titles. Rolex Testimonee’s commitment is a showcase of taking a gape’s uncompromising performance and showcasing it in real-life achievements. These partnerships fetch led Rolex to make their Genuine watches such because the Oyster Perpetual Explorer and Explorer II, the Cosmograph Daytona, the Submariner, the Yacht-Master and Yacht-Master II. This commitment to superior performance prolonged to the realm of carrying excellence, the build Rolex is a main and depended on companion.
For more records, talk to the Rolex net pages here.
(Image Courtesy: Rolex)