Gucci unveiled a highly efficient campaign for its iconic 25H series that includes British actor, producer and musician, Idris Elba. The campaign for the series which is galvanized by contemporary architecture and swish varieties facets counseled and composed-existence photography and movies of the actor. The campaign blends hints of a retro spirit and aesthetics with an fashioned photographic execution that commemorates the engaging make and diversifications of the 25H series.
Featuring a multi-layered silhouette and an extremely-skinny profile, the GUCCI 25H series is distinctively recognised by its shipshape strains, contrasting finishes and an built-in bracelet. A recent piece of horology, the GUCCI 25H marks a if truth be told famous touchstone for the logo and its 50 years of watchmaking expertise.
As mentioned sooner than, the campaign is an amalgamation of a vintage spirit with contemporary aesthetics. In the video of the campaign, Idris Elba is viewed contemplating his relationship with time in a monologue. Supporting this theme is the flurry of counseled photography that fair the the same the the same retro-styled pose and ‘conceal conceal idol’ self-assurance viewed within the video.
The video has been directed by Ezra Petronio and photographed by Mert & Marcus. The film and the counseled photography raise collectively a diverse fusion of latest lighting, language and visual expression with a vintage edge that works in excellent accordance below the tagline ‘It’s Gucci Time.’ Moreover, Elba brings his inner most enchantment and magnetism to the campaign that offers it something fresh and surprising on the earth of luxury watches.
The timepieces featured within the campaign features quite lots of automated editions from the series which may well possibly well be fitted with the Gucci GG727.25 caliber. Elba adorns the 40mm steel mannequin within the video alongside with counterparts in steel and diamonds. Moreover, two tourbillon editions housing Gucci’s strange Caliber flying tourbillon also looks within the campaign alongside with quite lots of different pieces in diverse sizes and forms of the quartz editions readily obtainable in extremely-gorgeous 4mm cases.
Campaign credit:
Ingenious Director: Alessandro Michele
Art work Director: Ezra Petronio
Photographer & Director: Mert & Marcus
Make-up: Jojo Williams
Hair: Riaze Foster
Check extra about Gucci at www.gucci.com.