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As Tim Cook began the Worldwide Designer Conference 2020, pledges to be ‘a force for change’ as he vocalises support for Black Lives Matter.

As the June 22 Worldwide Designer Conference 2020 takes on a virtual format, it is clear the keynote is available in a pretaped format. That stated, as the event starts (from Apple Park, in a sense), CEO Tim Cook takes a sombre minute to deal with the politically volatile scenario in the United States, owing to the prevalent bigotry and subsequent racial profiling “particularly in our Black and Brown communities after the ridiculous killing of George Floyd” and the subsequent Black Lives Matter protests which have been ongoing for about than a month.

Cook stated the events of the past month