MUMBAI: Signs of a revival in consumer demand are emerging after weeks of a declining trend, as the country gradually opens up for business in the green zones. There is a slow improvement in overall spending across categories — be it for staples, household hygiene, food ordering-in, toys and even beauty — led by consumers in green and orange zones, finds a survey by Bain & Company and Price.
The survey, which was exclusively shared with TOI, said online channels are starting to become more significant, in particular for essentials, as households increase their proportion of e-shopping. As online access is more broadly opened, it said one could expect to see a similar phenomenon for currently restricted categories.
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Bain & Company partner
Nikhil Prasad Ojha
said, “Our weekly consumer survey showed significant deterioration in sentiment all through April. Curtai