The disturbance triggered by the COVID-19 pandemic led to at least 12 States permitting direct marketing of agriculture produce, which offered higher alternatives to farmers during the lockdown, Farming Secretary Sanjay Agarwal states.
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If as a farmer, you are faced with the cost of transport to an MSP centre, and if you are getting the same price at the town level, what will you do? Since direct marketing was allowed and a corporate purchaser was readily available, that gave the farmer an option and that changes whatever.