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ICC designates FanCode Shop as main retail partner for CWC 2023

Byindianadmin

Jul 5, 2023
ICC designates FanCode Shop as main retail partner for CWC 2023

Summary

As part of the unique licensing and retailing collaboration, FanCode Shop will curate main fan product and devices for the ICC Men’s Cricket World Cup India 2023. The collaboration will utilize FanCode Shop’s sports commerce and tech abilities to offer fans in India the possibility to buy main and budget friendly ICC product.

AP
School kids cheer standing next to the 2023 World Cup prize, in Mumbai.

FanCode Shop, the retailing arm of Dream Sports-owned FanCode, has actually ended up being the main retail partner of the International Cricket Council (ICC) in India for the ICC Men’s Cricket World Cup 2023.

As part of the unique licensing and retailing collaboration, FanCode Shop will curate main fan product and devices for the ICC Men’s Cricket World Cup India 2023. The collaboration will utilize FanCode Shop’s sports commerce and tech abilities to provide fans in India the possibility to buy main and budget friendly ICC product.

FanCode Shop will likewise run main in-venue outlets covering the host places which will be equipped with a series of product including all 10 getting involved groups.

For fans throughout India, FanCode Shop will provide its knowledge towards structure and handling an unique digital shop for ICC consisting of end-to-end item and client experience, production, logistics, client care, and marketing.

FanCode will present a variety of classifications solely at ICC Shop. The fan equipment will consist of – fashionable casual tee shirts for females and guys, polos, shorts, joggers, sweatshirts, vests, and caps; devices – bottles, rollercoasters, keychains, coffee mugs, knapsacks, sling bags; and cricket devices like bats and balls.

For kids, FanCode Shop will develop an unique series of tee shirts, shorts, and joggers specifically curated for them. The devices and product will be offered beginning at Rs. 300.

ICC Chief Commercial Officer Anurag Dahiya stated, “We are pleased to be extending our collaboration with FanCode and providing cricket fans in India access to our finest variety of product. Cricket World Cup fever will take India by storm and each and every single cricket fan in India will belong to it.”

FanCode Co-Founder Prasana Krishnan stated, “India is house to the biggest base of cricket fans and we wish to provide first-rate sports product that shows their pride for the sport and the groups they support. The broad selection of product makes sure there is something for each sports fan to display their fandom.”

In the just recently concluded IPL, FanCode Shop constructed and handled main Mega Stores for Rajasthan Royals, Punjab Kings, and Kolkata Knight Riders.

Considering that its creation in 2020, FanCode Shop has actually partnered with several sports and physical fitness brand names, using main sports fan product and devices from IPL Teams, NBA, and football clubs like Manchester City FC, Liverpool FC, FC Barcelona, WWE, SG, Nivia, and Elevar.

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