On April 24, Sachin Ramesh Tendulkar turns 50. It will not be a peaceful event for the master blaster as an adoring country is currently putting out its love, paying homages in special methods to the ‘God of cricket’. Tendulkar’s golden birthday will be studded with solitaires, statues, books and more even as his own brand name assessment skyrockets high this year.
Tanishq has actually introduced a solitaire collection ‘Celeste x Sachin Tendulkar’. The collection crafted with the very same accuracy and excellence that marks the cricketer’s dazzling strokes commemorates the legend’s amazing accomplishments, that include a 100 worldwide centuries.
“Sachin, Brilliant by Design!”
Tanishq states it exists 100 restricted edition “Sachin x Celeste’ solitaires in the D-Flawless 1 Carat classification, which is valued for extraordinary colour and clearness. Every Sachin x Celeste scandal sheet solitaire features an unique coffee table book, “Sachin, Brilliant by Design!”
To mark Tendulkar’s turning point birthday, the Mumbai Cricket Association will set up a life-size statue of the cricketer inside the renowned Wankhede Stadium in Mumbai, his house pitch. This is most likely to be revealed throughout the World Cup later on this year, according to reports.
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Publishing home Simon & & Schuster is paying homages in abundant prose to the international icon with an unique book Celebrating a Maestro– Sachin@50. The book has initial essays and pieces by his spouse Anjali Tendulkar, his bro Ajit Tendulkar, cricketers Sunil Gavaskar, Sourav Ganguly, Rohit Sharma, David Warner along with huge names from other fields such as Abhinav Bindra, Farhan Akhtar, Prahlad Kakkar and Viswanathan Anand.
“The concept was to record the enigma of Sachin Tendulkar through the eyes of a choose list of individuals who have actually understood him carefully for many years. While it appears like a huge job, it’s through the anecdotes and experiences of his coworkers, challengers, member of the family and buddies, that we intended to comprehend the phenomenon and how one guy has actually had the ability to handle the expectations of a billion individuals for a lot of years,” states Sayantan Ghosh, managing editor, Simon & & Schuster.
Sachin Tendulkar actioning in to bat throughout his last and 200th cricket Test match in between India and West Indies at Wankhede Stadium in Mumbai on November 15, 2013|Image Credit: DEEPAK KR
The previous India captain who retired from cricket 10 years back after his 200th Test match still commands an enormous fan following– undoubtedly, since the star started publishing capitivating vignettes from his life on Instagram– from cooking to take a trip to his love for canines– the adulation has actually just increased. Brand name Sachin is striking it out of the park now.
According to Kroll’s Celebrity Brand Valuation Report 2022, Tendulkar went up to the 8th rank with a brand name evaluation of $73.6 million in 2022 from the 11th rank in 2021.
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Aviral Jain, Managing Director, Valuation Advisory Services, Kroll states, “His brand name position in the market has actually been developed on his remarkable cricketing capability and world records, modest and friendly character, and his undeviating dedication to promote sports culture. And this has actually assisted him amass considerable engagement on digital platforms also, with more than 115 million fans on social networks platforms.”
A beloved of brand names
Tendulkar is as noise a bat on the marketing pitch as on the cricket ground. And he has actually played a long innings with a number of brand names. Take Luminous Power Technologies.
Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer of Luminous Power Technologies, explains how Tendulkar has actually been a considerable brand name ambassador for the business considering that 2010.
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“With his effective brand name image, Sachin has actually assisted Luminous to acquire trustworthiness, dependability and trust amongst its consumers. Sachin’s association with Luminous has actually assisted the brand name to improve its exposure and draw in brand-new customers with every brand-new launch of classification and company. He is an important possession for Luminous, and his contribution in developing brand name awareness and engagement is among its kind in the market,” Burra stated.
According to Jain of Kroll, “Brand Sachin is viewed as a sign of unity and nationwide pride, and typically connected with worths such as effort, devotion, and credibility.”
Strong recommendation portfolio
He indicates how Tendulkar has actually constructed a strong recommendation portfolio for many years with more than 15 brand names varying from monetary services to customer durables to individual care. He is likewise the face of numerous brand-new age business like Rario and Spinny.
“These collaborations have actually assisted him seal his position being among leading 10 brand name ambassadors in our nation,” states Jain.
According to sources, Reliance Industries is preparing something huge on the event of the birthday of Tendulkar, who was the very first captain of Mumbai Indians.
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As Ajimon Francis, Managing Director of Brand Finance, states, “Sachin has actually deftly maintained his goodwill among audiences and brand names by being a deep repository of cricketing understanding and insight. Sachin is Mumbai’s golden young boy in lots of methods. He is still a living and breathing mascot for that group, and the owner of Mumbai Indians, Reliance, has actually likewise remained in constant partnership with Sachin, providing him significant assistance and offering chances.”
And as Sandeep Goyal, President of Rediffusion, summarize, “Sachin is greying with grace. He continues to be seen to be ‘professional’, ‘trustworthy’, ‘reputable’ and ‘sincere’. This indicates his individual brand name continues to matter and relatable even today.”
(With inputs from Ayushi Kar)