Cricket latest
Skechers has roped in India fast bowler Mohammed Siraj as its latest brand ambassador, strengthening its expansion in the country’s cricket market. Siraj, who plays for Gujarat Titans in the IPL and was India’s highest wicket-taker in the recent Test series against England, will now compete in Skechers cricket footwear and feature in its performance and lifestyle campaigns.
“For me, comfort and focus are everything when I am on the field. Skechers gives me that confidence, whether I am bowling my heart out or running in for that crucial spell. Their technology, attention to detail, and belief in athletes make them a brand I truly connect with. As part of the Skechers family, I am excited for what’s ahead,” said Siraj.
Rahul Vira, CEO of Skechers South Asia, said, “Mohammed Siraj represents the kind of relentless spirit, resilience, and raw talent that resonates deeply with our brand ethos. He recently made our country proud with his phenomenal performance in the Test series against England, showcasing exactly the kind of intensity and consistency we celebrate at Skechers. Fans will now see him competing in Skechers as part of the elite group of athletes on our team who define what it means to perform with comfort, power, and passion.”
Siraj joins Jasprit Bumrah, Ishan Kishan and Yastika Bhatia on Skechers’ athlete roster. The brand is positioning its cricket footwear, including full-spike and half-spike variants, as a growth driver in India’s competitive sportswear market.