Rawpixel/Getty ImagesYou’ve been missing outThe recently heightened awareness surrounding racial injustice and inequality has led to Black-owned businesses receiving the well-deserved attention that had always eluded them as a result of being owned by Black people. Black-owned beauty brands, in particular, have been the subject of much conversation and have quickly risen to coveted status as both the mainstream media and White allies have felt the need to support these typically undervalued companies. Guilty feelings over prior neglect aside, there is another reason these Black beauty brands are having such a powerful moment and will most likely never return to the bottom shelves of drugstore aisles: They’re really good, and they’re not just for Black customers!Since these beauty products are often born out of need from an ignored consumer base, they tend to be well researched, diligently tested, and formulated with the best ingredients. Because of that, they deliver top-notch results. Here’s what you’ve been missing out on—and what belongs on your shopping list.Note: Prices listed were accurate as of press time; pricing fluctuations may occur. via amazon.comMiss Jessie’s Multicultural Curls$22.09Shop NowFounded in 1997 by beautician sisters Miko and Titi Branch, Miss Jessie’s was created to fill the void of hair-care solutions for women with curly hair textures. Miss Jessie’s Multicultural Curls is a certified organic, lightweight styling lotion that fights frizz, promotes curl uniformity, and adds just the right amount of soft hold. It helps coifs with any degree of coil spring into action. “One of the myths about naturally textured hair is that only women of color have this type of hair,” CEO Miko Branch tells Reader’s Digest. “But women of all backgrounds can have wavy, curly, coiled, and kinky hair genetics.” Don’t miss these other hair-care products stylists can’t live without. via amazon.comQhemet Biologics Castor & Moringa Softening Serum$27.01Shop NowDescribed as “exceptional hair care for natural African hair,” Qhemet Biologics products are crafted with premium ingredients dedicated to scalp nourishment and treatment, moisture retention, and healthy hair growth. Inspired by ancient African, Mediterranean, and Ayurvedic hair-care practices, the brand features must-haves like Castor & Moringa Softening Serum, a rich, moisturizing oil blend that nourishes and softens dry, brittle hair. Like all Qhemet Biologics products, this serum is organic, 100 percent vegetarian, and free of mineral oils, silicone, and parabens—making it gentle while remaining ultra softening for coarse, porous hair textures. via trueindianhair.comTrue Indian Hair Deep Curly Hair ExtensionsFrom $130.00Shop NowWhen entrepreneur Karen Mitchell saw an opportunity to create and offer high-quality hair extensions, she took the idea and ran with it, transforming her “side hustle” into one of today’s most sought-after hair-extension brands. Officially launched in 2006, True Indian Hair is known for its quality and consistency. Offering hair bundles and wigs in a variety of lengths and textures, the company is especially revered for its Deep Curly Hair Extensions, which Mitchell points out “cannot stay in stock.” The highly coveted and carefree texture helps you recreate on-trend looks without damaging your natural hair.The low-maintenance extensions have a dedicated fan base that includes Rihanna and Solange, who rely on the cascading spiraled add-ins to create stylish looks for the red carpet and IRL, as well as TV beauty expert Denise Caldwell, an eight-year devotee who considers them “a great investment for stylish, healthy hair.” Looking for summer-hair ideas? Try these gorgeous, no-heat hairsty
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