Hi, all. There ain’t no treatment for the summertime blues— but then again, nobody offered Big Pharma billions to discover one. I hope they’ll do better with Covid-19
The Plain View
This month marks the 20 th anniversary of the Power Mac G4 Cube, which debuted July 19,2000 It also marks the 19 th anniversary of Apple’s statement that it was putting the Cube on ice. That’s not my joke, it’s Apple’s, directly from the heading of its July 3, 2001, press release that officially pulled the plug.
The idea of such a quick turn-around was no place in the mind of Apple CEO Steve Jobs on the eve of the item’s statement at that summertime 2000 Macworld Expo. I was advised of this last week, as I listened to a cassette tape tape-recorded 20 years prior, almost to the day. It documented a two-hour session with Jobs in Cupertino, California, soon prior to the launch. The primary factor he had summoned me to Apple’s head office was sitting under the over of a dark sheet of fabric on the long table in the conference room of One Infinite Loop
” We have actually made the coolest computer system ever,” he informed me. “I guess I’ll simply show it to you.”
He yanked off the material, exposing an 8-inch stump of transparent plastic with a block of electronic devices suspended inside. It looked less like a computer system than a toaster born from a spotless conception in between Philip K. Dick and Ludwig Mies van der Rohe. (But the finger prints were, obviously, Jony Ive’s.) Alongside it were 2 speakers encased in Christmas-ornament-sized, glasslike spheres.
” The Cube,” Jobs stated, in a stage whisper, barely including his enjoyment.
He started by highlighting that while the Cube was powerful, it was air-cooled. (Jobs disliked fans. Hated them.) He demonstrated how it didn’t have a power switch, however could pick up a wave of your hand to turn on the juice. He revealed me how Apple had actually eliminated the tray that held CDs– with the Cube, you simply hovered the disk over the slot and the device inhaled it.
And after that he got to the plastics. It was as if Jobs had heeded that person in The Graduate who provided profession recommendations to Benjamin Braddock. “We are doing more with plastics than anybody else on the planet,” he informed me. “These are all specially formulated, and it’s all proprietary, simply us. It took us 6 months simply to develop these plastics. They make bulletproof vests out of it! And it’s extremely strong, and it’s simply stunning! There’s never ever been anything like that. How do you make something like tha
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