Historically, “Ladies’ Nights” have been great for business.
The discounted drinks or meals tend to draw a large crowd of women, which in turn tends to draw more men — which then leads to packed bars and increased sales for the business.
But a family-run restaurant in the San Francisco Bay Area is shutting down this week because it can’t afford to operate after it settled a “Ladies’ Night” discrimination lawsuit, CNN affiliate KGO reported last week. John Marquez, the chef and owner of Lima Restaurant in Concord, told the outlet that it hasn’t been able to bounce back after settling a lawsuit over a promotion that discounted drinks for women.
It’s not the first small business to be sued over a Ladies’ Night promotion due to technicalities in discrimination laws in certain states. The Unruh Civil Rights Act, a California law that dates back to 1959, says businesses can’t discriminate against religion, race and gender. A slew of lawsuits have since followed, and that has meant a sharp drop in the promotion.
John Marquez, Lima’s chef and owner, speaks to CNN affiliate KGO. – KGO “A lot of these small mom-and-pop-type bars honestly might not know about this law,” said Rebecca Nieman, professor of business law and ethics at the University of San Diego. “Which is why you see these lawsuits still happening with these extremely small proprietors.”
Most gender discrimination lawsuits against small businesses get settled outside of court, Nieman said. Restaurants and bars with their razor-thin margins simply cannot financially handle a lawsuit from beginning to end and fight it in court.
Even if most businesses don’t host a Ladies’ Night with malicious intent, “if we’re talking about California law and they were breaking it, unfortunately, they probably would lose in court,” Nieman said.
Earlier this year in California, the minor-league baseball team Fresno Grizzlies was sued over a promotional event for women.
But while the law was created to counter discrimination, the intentions of those who file such lawsuits have come under scrutiny, with some calling them opportunistic and exploitative. San Diego lawyer Alfred Rava has filed hundreds of lawsuits across California against women’s organizations and women-only events, from the Grizzlies’ promotion to female-led startups to Mother’s Day freebies, claiming they’re unfair to men.
Rava did not respond to CNN’s request for comment. But in comments to Bloomberg in 2018, he said he’s “an advocate for diversity and equal treatment” and that “every one of the defendant businesses stopped their sex discrimination against millions of California consumers after I filed my lawsuits.”