Updated March 21st 2025, 18:29 IST
The net ‘Made in India’ smartphone exports grew 6 per cent year-over-year, according to Counterpoint Research. Follow:
Apple and Samsung have ramped up their India exports. | Image:
Reuters
Apple and Samsung have emerged as the biggest contributors to locally manufactured smartphone shipments in 2024, strengthening the government’s Make in India programme. Leading the exports, both brands alone accounted for 94 per cent of smartphone exports, while Chinese original equipment manufacturers (OEMs) such as Oppo and Vivo also expanded their production.
The net ‘Made in India’ smartphone exports grew 6 per cent year-over-year, according to Counterpoint Research, which projected smartphone manufacturing in India to touch double digits in 2025 “along with increasing local value addition.” The government’s production-linked incentive (PLI) scheme catalysed production by helping global manufacturers set up their bases in the country, per the report.
Samsung’s export volume of locally manufactured smartphones registered a growth of 7 per cent YoY, while Vivo saw its exports going up by 14 per cent, thanks to its expanding offline retail and distribution network. “Vivo also claimed the top position in India’s smartphone shipments in 2024,” said Tanvi Sharma, Research Analyst at Counterpoint Research.
While Vivo ramped up its production, its sister BBK company Oppo
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