Liz Williams Chief Operating Officer Maria Hollandsworth Named President Costa Mesa, CA (RestaurantNews.com) El Pollo Loco Holdings, Inc. (“El Pollo Loco” or the “Company”) (Nasdaq: LOCO) revealed today that its Board of Directors has actually selected Elizabeth (“Liz”) Williams as the Company’s brand-new Chief Executive Officer and as a member of its Board of Directors, efficient March 11, 2024. Ms. Williams will be successful Maria Hollandsworth, who has actually functioned as the Company’s interim Chief Executive Officer considering that November 3, 2023. Ms. Hollandsworth has actually been selected as President of El Pollo Loco and will likewise continue to function as the Company’s Chief Operating Officer. Ms. Williams, age 47, gives El Pollo Loco considerable experience leading high-growth, multi-unit retail, dining establishment and service companies. Most just recently, Ms. Williams acted as the Chief Executive Officer of Outfox Hospitality, moms and dad business of Foxtrot, a high-growth modern-day café and corner store, and Dom’s Kitchen and Market. Prior to Foxtrot, she led ingenious brand names like Drybar and Hart House. Ms. Williams has comprehensive dining establishment experience working carefully with franchise partners to speed up development. She invested 10 years with Yum! Brand Names and Taco Bell in between 2010 and 2020, holding different management positions consisting of Chief Financial Officer and President of Taco Bell International. Throughout her period, she was accountable for the brand name method, development, and efficiency of the worldwide service throughout 30 nations, and drove noteworthy functional enhancements together with sales and revenue development. “We are delighted to invite Liz Williams as our brand-new Chief Executive Officer,” stated William Floyd, Chairman of the El Pollo Loco Board. “Throughout her profession, Liz has actually shown her capability to speed up development in food and drink brand names while at the same time enhancing monetary efficiency. Our company believe she has the abilities and experience needed to lead El Pollo Loco as we take advantage of the substantial chance ahead of us.” Floyd continued, “We would likewise like to reveal our deep gratitude to Maria for her management as Interim Chief Executive Officer over the previous 3 months. We are delighted to gain from her ongoing management as she assists craft and carry out on our tactical vision as President and Chief Operating Officer of El Pollo Loco.” Ms. Williams commented, “I am genuinely honored to sign up with El Pollo Loco and be called Chief Executive Officer of this unique brand name. El Pollo Loco’s fire-grilled chicken and premium, fresh active ingredients produce a better-for-you brand name that is unequaled in the dining establishment market. I think that the chances to speed up the development of our brand name are significant. While the Company was born in Mexico over 40 years back and has actually ended up being a renowned West Coast brand name, I think we are simply starting. I anticipate dealing with the Company’s extraordinary management group, our employee, providers, and franchise partners as we perform on our tactical vision and compose the next chapter for El Pollo Loco.” About Elizabeth Williams Liz Williams, 47, was the Chief Executive Officer of Outfox Hospitality, moms and dad business of Foxtrot, a high-growth contemporary café and corner store, from April 2023 to February 2024, and its President and Chief Financial Officer from June 2022 to April 2023. In December 2023 she led the merger with Dom’s Kitchen and Market to form Outfox Hospitality. Prior to Foxtrot, she acted as the Chief Executive Officer of Hart House, LLC, a vegan fast serve dining establishment chain, from July 2021 to June 2022. Ms. Williams was the Chief Executive Officer of Drybar Holdings, LLC, an owner of beauty parlor offering blowouts and hair styling items and devices, from June 2020 to 2021. From January 2018 to January 2020, she was President of Taco Bell International, part of YUM! Brands Inc., a leading operator of fast service dining establishments. Prior to this function, Ms. Williams functioned as Chief Financial Officer of Taco Bell Corp. from October 2013 to January 2018 and Vice President, Financial Planning & Analysis from 2011 to 2013. Ms. Williams invested 6 years at Boston Consulting Group in the Consumer and Retail practice. She has a bachelor’s degree from the University of Texas and an MBA from Northwestern Kellogg School of Management. Ms. Williams presently serves on the boards of Stitch Fix (Nasdaq: SFIX), the leading online tailored styling service for guys, ladies and kids, and Viant (Nasdaq: DSP), a marketing software application service provider. About El Pollo Loco El Pollo Loco (Nasdaq: LOCO) is the country’s leading fire-grilled chicken dining establishment chain renowned for its masterfully citrus-marinated, fire-grilled chicken and handmade meals utilizing fresh active ingredients motivated by Mexican dishes. With more than 490 company-owned and franchised dining establishments in Arizona, California, Nevada, Colorado, Texas, Utah, and Louisiana, El Pollo Loco is broadening its existence in essential markets through a mix of business and existing and brand-new franchisee advancement. Visit us on our site at ElPolloLoco.com. Positive Statements This news release includes positive declarations that undergo dangers and unpredictabilities. All declarations besides declarations of historic reality consisted of in this news release are positive declarations. Positive declarations discuss our present expectations and forecasts associating with our monetary condition, outcomes of operations, strategies, goals, future efficiency and company. You can recognize positive declarations since they do not relate strictly to historic or present realities. These declarations might consist of words such as “goal,” “prepare for,” “think,” “price quote,” “anticipate,” “projection,” “outlook,” “possible,” “task,” “forecast,” “strategy,” “plan,” “look for,” “may,” “could,” “would,” “will,” “should,” “can,” “can have,” “likely,” the negatives thereof and other words and regards to comparable significance in connection with any conversation of the timing or nature of future operating or monetary efficiency or other occasions. They appear in a variety of locations throughout this news release and include our 2023 outlook and declarations relating to the anticipated outcomes of our efforts and our capability to catch chances and bring in franchisees, in addition to our continuous service intents, beliefs or present expectations worrying, to name a few things, our outcomes of operations, monetary condition, sales levels, liquidity, potential customers, development, techniques and the market in which we run. All positive declarations go through dangers and unpredictabilities that might trigger real outcomes to vary materially from those that we anticipated. While our company believe that our presumptions are affordable, we warn that it is really tough to forecast the effect of recognized elements, and it is difficult for us to expect all elements that might impact our real outcomes. All positive declarations are specifically certified in their totality by these cautionary declarations. You ought to examine all positive declarations made in this news release in the context of the dangers and unpredictabilities that might trigger results to vary materially from our expectations. These elements consist of, however are not restricted to: worldwide financial or other service conditions that might impact the desire or capability of our clients to buy our items such as inflationary pressures, high joblessness levels, increases in gas rates, and decreases in mean earnings development, customer self-confidence and customer discretionary costs; our capability to open brand-new dining establishments in brand-new and current markets, consisting of trouble in discovering websites and in working out appropriate leases; our capability to contend effectively with other quick-service and quick casual dining establishments; vulnerability to modifications in political and financial conditions and customer choices; our capability to draw in, establish, take in and maintain workers; vulnerability to conditions in the higher Los Angeles location and to natural catastrophes offered the geographical concentration and property extensive nature of our company; the effects of the unpredictability concerning a possible revival of COVID-19 or another pandemic, epidemic or transmittable illness break out on our business, our workers, our clients, our partners, our market and the economy as an entire, in addition to our franchisees’ capability to run their specific dining establishments without disturbance; the possibility that we might continue to sustain considerable problems of particular of our properties, in specific in our brand-new markets; modifications in food and supply expenses, specifically for chicken, labor, building and construction and energies; social networks and unfavorable promotion, whether legitimate, and our capability to react to and efficiently handle the sped up effect of social networks; our capability to continue to broaden our digital organization, shipment orders and catering; and other threats stated in our filings with the Securities and Exchange Commission from time to time, consisting of under Item 1A, Risk Factors in our yearly report on Form 10 K for the year ended December 28, 2022, as such danger aspects might be changed, supplemented or superseded from time to time by other reports we submit with the Securities and Exchange Commission, all of which are or will be offered online at www.sec.gov. We warn you that the essential elements referenced above might not include all of the aspects that are essential to you. In addition, we can not guarantee you that we will understand the outcomes or advancements we anticipate or prepare for or, even if significantly recognized, that they will lead to the repercussions we expect or impact us or our operations in the manner ins which we anticipate. The positive declarations consisted of in this news release are made just since the date hereof. We carry out no responsibility to openly upgrade or modify any positive declaration as an outcome of brand-new details, future occasions or otherwise, other than as needed by law. If we do upgrade several positive declarations, no reasoning needs to be made that we will make extra updates with regard to those or other positive declarations. We certify all of our positive declarations by these cautionary declarations. Financier Contact: Jeff Priester ICR Investors@elpolloloco.com Media Contact: Glenda Vaquerano The ID Agency EPLmedia@theidagency.com More from El Pollo Loco
El Pollo Loco Holdings, Inc. Designates Liz Williams as Chief Executive Officer and Director
