Written by Jayashree Narayanan|Pune |
Updated: July 15, 2020 8: 32: 04 pm
Conventional Indian spices and herbs which are understood to increase resistance discover more takers in the COVID-19 times. (Source: Getty Images/Thinkstock) Resistance has become a buzzword during the COVID-19 crisis and developing the body’s defence through food and herbal concoctions or even major lifestyle changes are among the leading priorities. The federal government, doctors along with COVID-19 survivors themselves have time and once again reaffirmed the need to build resistance and remain protected. While there is no scientifically proven direct link between one’s lifestyle and improved immune function, there is a growing agreement on the need to live a more well balanced life.
Prime Minister Narendra Modi, too, has repeatedly kept in mind how “boosting the body’s natural defence system or immunity plays a crucial role in keeping maximum health”. “All of us know that prevention is much better than remedy. While there is no medication for COVID-19 as of now, it will be great to take preventive measures which enhance our immunity in these times,” he stated.
As health and wellness end up being high top priorities, digital search questions have recently rotated towards “resistance” ( 500 per cent), noted a May 2020 Google report ‘What is India searching for? The search also kept in mind how searches for Vitamin C, which grew by 40 per cent in 2019, have surged by over 150 per cent in recent weeks, as have queries for herbs with medicinal residential or commercial properties like giloy ( 380 per cent) and Ayurvedic home solutions like kadha ( 90 per cent).
” In the last couple of months, we have observed a spike in the sale of immunity-supporting SKUs (stock keeping units) by almost 3 times, including the organic range supporting resistance and breathing health. Pre-empting an increase in demand for resistance and hygiene items, we are tailoring up to ramp up production of these SKUs by 4 times in coming months.