Apple’s longtime marketing chief, Phil Schiller, is entering a somewhat smaller sized role after decades with the business. Schiller is dropping his function as senior vice president of around the world marketing, but he’ll stay in charge of the App Shop and Apple Events. Greg Joswiak, formerly the head of product marketing, will take over Schiller’s former position as Apple’s overall marketing leader.
Marketing is a substantial function within Apple that exceeds simply promoting products, so this marks a considerable modification within the business. As Apple puts it, the marketing division is “responsible for Apple’s product management and pro