Synopsis
Hindi general entertainment channels are shifting towards reality programming to attract male viewers and advertisers, moving beyond traditional female-dominated daily soaps. This strategic change aims to capitalize on changing viewing habits and the growing popularity of non-fiction genres across platforms, offering better engagement and monetization opportunities.
Hindi general entertainment channels are shifting towards reality programmes Hindi general entertainment channels, long dominated by female viewership and daily soaps, are increasingly turning to reality programming to widen their audience base. The shift is aimed at attracting more male viewers and expanding advertiser appeal at a time when women-focused advertising categories are slowing.
Broadcasters are also rethinking scheduling strategies, experimenting with reality shows on weekdays and breaking away from the traditional model of fiction-led weekdays and non-fiction weekends.
Also Read: Reality shows could be the ones to watch out for in New Year
Kaun Banega Crorepati has aired on weekdays, while Bigg Boss 19 ran through the week. Upcoming shows such as Wheel of Fortune, hosted by Akshay Kumar, are also slated for weekday slots.
Industry executives say reality formats deliver more gender-balanced audiences and travel better across television and digital platforms. This allows for stronger brand integrations and wider overall reach.
The move reflects changing viewing habits, with appointment television weakening and cross-platform consumption becoming central to programming strategies, they added.
Also Read: Tata Play takes a shot at what’s short and sweet
“While non-fiction shows appeal to a wider segment of audiences on TV, their availability was largely limite
Read More