South Australian white wine exports are anticipated to broaden in the Asia-Pacific market after 8 of Hong Kong’s leading red wine importers have actually signed up with the South Australian Wine Ambassadors Club ( SAWAC).
Key points:
- The South Australian Wine Ambassadors Club has 43 ambassadors
- The club has chapters in New Zealand, South Korea, Singapore, and Japan
- A co-patron states the club will aim to get more SA red wines into Asian markets
The goal of the club is to broaden development and produce brand-new worldwide markets for South Australia’s red wines.
Black Type Distribution, Continental Wines, and Rising Dew Enterprise are a few of the importers who have actually been carefully picked to promote South Australian white wines.
Hong Kong is the fourth-largest market for South Australia’s red wine exports, and in September those exports were valued at $1374 million and represented 10 percent of all SA white wine exports.
Expected market development
Tony Love is the co-patron for the SAWAC and he stated the club would ideally motivate importers and suppliers to handle more SA red wines over the next 4 years.
” They’re actually eager, in the Asian market specifically, to find out a bit more about what we do,” he stated.
” The white wine understanding and the wine-drinking culture is truly growing.
” This is a truly progressive program, to link us together and establish truly great relationships with those importers and suppliers.”
The SAWAC has actually likewise set chapters up in Japan, South Korea, Singapore, and New Zealand.
There are 43 white wine club ambassadors set to assist promote South Australian red wines and this number is set to broaden.
Minister for Trade and Investment, Nick Champion, stated the SA federal government developed the club to increase the worth of red wine exports.
” We’re getting the amount of what is a truly fantastic offering, and we do that by constructing these special networks with these suppliers and truly targeting these emerging markets,” Mr Champion stated.
” We’ve got to ensure that we’re getting terrific costs.
” We understand there’s a fantastic thirst for South Australian white wine in Hong Kong, and this is currently a great market for us. We’re simply attempting to make it that bit much better.”
Reaping the benefits
The owner of Dandelion Vineyards in McLaren Vale, Elena Brooks, stated she was dealing with the SAWAC to reinforce their abroad markets.
” It’s gotten a lot enjoyment in those markets for South Australian red wines that I have not seen in a while,” Ms Brooks stated.
” It’s benefited us due to the fact that we’ve handled to register and develop a much better relationship with those importers.
” We’re taking a look at a number of other markets in the next number of years through the Wine Ambassadors Club.
” When it concerns the Asia-Pacific area, it has actually been a dazzling program for us.”
Getting through bumpy rides
Mr Champion stated it was a difficulty for the red wine market when China enforced trade tariffs on Australia.
” It’s definitely been turbulent times for the white wine market,” Mr Champion stated.
” We’re hoping that our relationship with China stabilises and we can proceed with what we do best with China, which is to trade with one another.
” The pandemic has actually buffeted the world, it’s challenged worldwide supply chains and we understand this has actually been a really tough time best throughout the world for worldwide trade,” he stated.