MIRIMAR, the Los Angeles agency of Australians John and Luke McKelvey, has been named 2022 Autonomous Company of the one year – Leisure, at Cannes Lions.
The Emmy award-winning agency picked up a Bronze LIon for Huge Bowl Lil Dicky Quartertime.
And a Gold Lion, plus seven shortlists, for Mythic Quest: Company Grubhub card leak Apple TV+
By strategy of agency JohnXHannes New York, John McKelvey had Huge Bowl sport success with Squarespace and John Malkovich (which won an Emmy), and Expensify Th!$ with rapper 2 Chainz.
The agency moved to LA from New York in 2020, better than doubling in size and income since. The core team is now 25 of us, supported by partnerships with firms across interactive, leisure and manufacturing that operate as one MIRIMAR team.
John McKelvey (chief inventive officer) and luke Luke McKelvey (managing director) suggested AdNews: “Knowing we desire to construct work on the intersection of marketing and leisure – being headquartered in Los Angeles lets us collaborate with manufacturers, talent and ingenious partners more intimately on a day-to-day foundation.”
The brothers imagine in the vitality of leisure to construct breakthrough work for manufacturers that of us will choose to utilize with.
“For each and each transient, we in finding at how we can orchestrate a breakthrough, designate constructing moment that can get hang of outsided attention for our purchasers,” they insist.
“This lens helps us contemplate exterior the ragged avenues of lawful relying purely on paid selling and ensures the emblem will be fragment of an legitimate cultural dialog.
“To enact this it entails growing tips which would possibly perhaps well be a mix of marketing, leisure, PR and talent. These spiky moments can wait on get hang of the internets’ attention and shine challenging beyond lawful paid media.
“This Cannes recognition is a gigantic endorsement for the work we’re making and the manufacturers that maintain trusted us doing wisely. We’re grateful for every and each opportunity.
“Smartly-liked collaboration is a founding precept. Reason constructed for better partnerships with founders, enterprise leaders and the rising need of inventive and strategic talent that’s shifting inner manufacturers.”
What subsequent for the agency?
“Within the starting up, we desire to continue doing gigantic work for our current purchasers,” insist the brothers.
“Beyond that, we can continue to form MIRIMAR because the situation manufacturers reach for their valuable moments. After they wish to uncover a gargantuan swing and build courageous work. It’s now not all about how unparalleled you utilize however making definite you’re dedicated to being titillating.
“We imagine that this day for inventive agencies to continue to be precious they maintain to bewitch a treasured apartment that manufacturers can now not build fully themselves.
“Brands maintain more in-apartment capabilities than ever earlier than, so we’ve cultivated a assorted situation as a collaborative partner that integrates wisely, affords external objectivity and delivers exponential price for their ideal moments.
“We’re moreover gargantuan believers in the price creativity can unlock in all organisations, a long way beyond lawful selling so that is a future focal point.”
Marketing campaign Credit
Label: Gopuff
● Dan Folkman, SVP Enterprise
● Erica Matthews, VP Global Marketing & Communications
● Jessica Lauria, Head of Label Marketing
● Catherine Schenquerman Head of Built-in Label Marketing
● Heather Brown, Head of Production
● Sophie Novick, Label Supervisor
● Paymon Parsia, Sr Producer
● Michael Raspatello, Head of Category Marketing
● Sam McGrane, Sr Producer
● James Chang, Sr Producer
● Joseph Jones, Head of Inventive Products and services
● Marshall Osborne, Head of Enterprise Pattern
● Karly Bader, Chief of Employees
Skill: Lil Dicky
Company: Mirimar
● John McKelvey, Founder & Chief Inventive Officer
● Luke McKelvey, Founder & Managing Director
● Prick Morrissey, Govt Inventive Director
● Eron Broughton, Inventive Director / Art work Path
● Meredith Bolt, Chief Strategy Officer & Accomplice
● Mandy Wakimoto, Community Yarn Director
● Bella Davies, Inventive / Art work Path
● James Kunzler, Inventive / Art work Path
● Winston Farley, Inventive / Copywriting
● Molly Barela, Community Yarn Director
● Dieter Lebbe, Head of Production
● Holly Fisher, Senior Producer
● Lindsey Reynolds, Senior Project Supervisor
● Cindy Lewellen, Enterprise Affairs
Abilities Company: NVE
● Greg Aldridge: VP, Strategy
● Haley Gordon: Senior Strategist
● Ty Stafford: Govt Inventive Director
● Maurice Aouad: Director of Creator Marketing
● Kadie Gomez: Head of State Production
● Ely Arce: Art work Director, State
Production: Prettybird
● Director: Kitao Sakurai
● Vice President / Govt Producer: Suzanne Hargrove
● Director of Production: Tracy Hauser
● Producer: Carr Donald
● Producer (Atlanta): Donald Williams
● Production Supervisor: Prick Shandra
● DP: Brian Lannin
● Production Dressmaker: Kai Boydell
● Cloth cupboard Stylist: Romy Itzigsohn
Tune:
Lil Dicky
Barking Owl: Composition/ Tune Editing, Sound Procure & Mix
● Composition/ Tune Editing: Houston Fry
● Sound Procure: Gus Koven
● Mix: Mike Franklin
● Inventive Director/ Co Founder: Kelly Bayett
● Producer: KC Dossett
Put up-Production:
Editing Cabin
● Managing Accomplice: Carr Schilling
● Editors: Chan Hatcher, Taylor Walsh
● EP: Adam Becht
● Cutting Assistant: Dusten Zimmerman
● AE: Tara Wall
● Producer: Katy Lester
VFX: Kevin
● Accomplice/Senior Govt Producer: Sue Troyan
● Accomplice/Govt Inventive Director: Tim Davies
● Senior VFX Producer: Jami Schakel
● Dressmaker: Miguel Delcan
● 2D: Gareth Parr, Steve Gibbon, Bag Winfield, Susanne Scharping
Color: Firm 3
● Colorist: Sofie Borup (Teaser, QTS)
● Colorist: Sean Coleman (Evergreen)
● Color Producer: Alexandra Lubrano (Teaser, QTS)
● Senior Color Producer: Matt Moran (Evergreen)
Illustration & Procure:
● Leo Zarosinski
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