Kenvue & Caplena Unite: Revolutionizing Health Insights with Text Analytics

Johnson & Johnson’s customer health business, Kenvue, is delighted to reveal a tactical collaboration with Caplena, a leading text analysis services company. This cooperation intends to take advantage of Caplena’s AI-powered text analysis abilities to get important insights and drive development in the customer health sector. Utilizing Caplena, Kenvue evaluates item evaluations from different e-commerce platforms, consisting of Amazon, and other evaluation sites, throughout 14 item classifications, such as Hair Care, Lip Care, Sun Care, and Smoking Cessation. As an outcome, Kenvue can now draw out thorough insights and equate them into customer choices. This information is a foundation for Kenvue’s item advancement, marketing techniques, and general organization choices. “Caplena’s text analysis option permits us to comprehend our client’s requirements and choices much better,” states Sarah Tillotson, EMEA Analytics Director at Johnson and Johnson. “By listening to their feedback, we can enhance our item offerings and provide a lot more innovative options that really improve their experience with us.” Kenvue has actually leveraged the flexible abilities of Caplena in different methods to remain ahead of the competitors. While examining item evaluations throughout classifications, subjects, and topic-level belief, Kenvue likewise criteria its outcomes versus rivals’ item homes, client thrills, and discomfort points. To make sure smooth communicat
Learn more