Kia extends Australian Open tennis sponsorship till 2028

Kia has actually dedicated to its collaboration with the Australian Open tennis Grand Slam for an additional 5 years, to 2028. For more than 20 years the Korean carmaker has actually been the significant sponsor of the Melbourne-based sporting occasion, starting in 2002. Today, Kia’s Global Ambassador and safeguarding Men’s Singles Champion, Rafael Nadal, revealed the extension of the collaboration today at the yearly fleet handover event. This year, Kia will be providing 130 automobiles; consisting of 10 EV6 GT-Line EVs, 70 Carnival MPVs, along with 30 Sorento and 20 Sportage SUVs. For more Motoring associated news and videos take a look at Motoring >> Further, the brand name will be showcasing the brand-new EV6 GT high-performance electrical lorry in case premises this year, at a display screen called the ‘Kia Wave’. The activation is stated to provide a nod to Kia’s brand-new brand name instructions, which replicates “the natural component of water and the fluctuate of the ocean”. Rafael Nadal Credit: CarExpert”Elevated on 9.5 m platform, the construct checks out the difficult, with the EV6 GT placed on a lit up LED ramp to offer the impression that it’s flying. The ramp concentrates on the natural charm and force of the Australian landscape to line up with the energy, style and efficiency of the hero automobile,” Kia states in its media release. Chief running officer for Kia Australia, Damien Meredith, declared the brand name’s dedication to the significant tennis occasion. “It’s been an enjoyment to be associated with our own yard with a first-rate phenomenon like the Australian Open for such an extended period of time,” Mr Meredith stated. “Both brand names have actually grown and developed throughout the collaboration and have actually shared synergies concentrating on development, innovation and sustainability. We’re extremely pleased with our collaboration and delighted at the possibility of jointly reaching brand-new heights over the next 5 years.” Rod Laver Arena Credit: CarExpertMeanwhile, Australian Open competition director, Craig Tiley, applauded the addition of more electrical automobiles to this year’s AO fleet. “It’s terrific to see this year’s fleet consist of 10 all-electric cars, in keeping with Kia’s track record as a modern, ingenious and accountable business,” Mr Tiley stated “Fans understand the AO has actually pertained to town when the AO top quality Kia automobiles emerge throughout the streets of Melbourne as they transport gamers and authorities to and from the precinct.” The 2023 Australian Open primary draw starts on Monday January 16. (L to R) Craig Tiley, Rafael Nadal, Damien Meredith Credit: CarExpertMORE: Everything Kia

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