The gizmo site “The Mobile Indian” spoke with Sanmeet Singh Kochhar, Vice President– India & MENA, HMD Global. We summarised the most crucial bits of the interview, so let us see what Sanmeet Singh Kocchar has to say about the new method of Nokia Mobile.
Nokia 5310 and its target market
He said that they are targeting two types of audience groups.
HMD Global also did a research study recently with CMR, in which they found that the area of people who want much better audio and music qualities apart from a quality feature phone has actually increased. So for them, the Nokia 5310 can be an ideal feature phone.
Absence of 4G in Nokia 5310
Here, he highlighted that according to an IDC report, India recorded 130 million feature phone deliveries in 2019, of which a huge chunk belongs to 2G feature phones. That’s why they anticipate the users to bring their audio content on their phones or to use the wireless FM, so that they