One Concern A Day: What Function Does Your Brand Play In This New State Of Culture

With the world so concentrated on COVID-19, it’s easy to deprioritize other problems important to brands … [+] and consumers, like purpose, sustainability and environmental effects.
Jeff Fromm
With the world so focused on COVID-19, it’s simple to deprioritize other issues essential to brand names and customers, like purpose, sustainability and environmental effects. A brand name needs to walk a delicate tightrope between staying delicate to what is happening throughout the crisis while likewise remaining real to its function and sustainability statements. Liquid Death, a canned water brand, is doing simply that.
Click HERE to enjoy the video interview or read listed below for the transcript.
Jeff Fromm: Liquid Death. I ‘d like to understand a little bit about the backstory of this irreverent brand: how does it fit into today’s culture and what can other people discover from how your brand name is operating throughout the crisis?
I grew up playing in punk rock bands and metal bands and was very much a part of that culture and still am. I believe what a lot of individuals are stunned about is how lots of people in that world actually care[about health]
But healthy items are actually only marketed to a really narrow customer, despite the fact that specifically now in 2020, health is just a way, way broader thing than it ever was. Whatever’s going healthier and all the huge alcohol business are going nuts because kids that are 19 and 20 now aren’t drinking near as much alcohol as they were when I was 19 or20 They care about being he
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