ISL’s media rights crash from ₹275 crore to ₹8.62 crore marks the biggest commercial reset in Indian football history. What went wrong and what comes next. Photo Credit – X
The Indian Super League has witnessed the sharpest commercial collapse in Indian sports history. For the 2025–26 season, ISL media rights have been sold to FanCode for just ₹8.62 crore, a staggering fall of nearly 97 percent from the ₹275 crore per season valuation paid earlier by Viacom18. This is not just a bad deal. It is a structural reset of Indian football’s commercial ecosystem. This article explains what the new ISL media rights really mean, how the league reached this point, why broadcasters walked away, and how ISL now compares with IPL and other top Indian leagues.
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What Are the Current ISL Media Rights for 2025–26?
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The All India Football Federation awarded the global television and digital rights for the 2025–26 ISL season to FanCode on February 2, 2026.
Rights holder: FanCode
Season format: Truncated season with 91 matches
Valuation: ₹8.62 crore total
Per match value: ₹9.47 lakh
Production partner: KPS Studios
Season start: February 14, 2026
Opening m
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