“Now, you can pimp your mom ******* internet browser.” This is a genuine line from what may be the most polarizing software application advertisement of 2023: Opera’s team-up with rap legend Xzibit to promote– er, pimp– Opera GX’s GX Mods, custom-made adjustments to the Opera GX web browser. What mods? According to Opera, special appearances (animated wallpapers and styles), sounds (keyboard and UI) and shaders (GPU-driven impacts that render in real-time while searching the web). In the words of my associate Michael Crider, this appears like something you ‘d see 15 years back. Well, to be reasonable, so does Xzibit. Opera GX debuted a couple of years earlier, appealing CPU and GPU optimizations for players, and later on including functions like Discord to the GX web browser. In time, Opera started tailoring it increasingly more for players. To this aging press reporter, the entire thing sounds more than a little cringe, profiting from the fond memories of the “Pimp My Ride” series, a three-year run that started * checks notes * 21 years back on a channel that’s now understood for catfishing, RuPaul, and whatever “Ridiculousness” is. That would be MTV, which * checks notes once again * was as soon as understood to play video. Hey, Xzibit most likely was paid about what the typical reporter makes in a year simply for presenting and (ideally) toking up while animated characters bounce around. Great for him. If we made a series of videos where Gordon Mah Ung shouts about the incredible power of the GeForce GTX 1080, can we actually be too vital? Author: Mark Hachman, Senior Editor As PCWorld’s senior editor, Mark concentrates on Microsoft news and chip innovation, to name a few beats. He has actually previously composed for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.