PM Modi’s ‘Mann ki Baat’ has 23 crore routine listeners: Survey

NEW DELHI: Nearly 23 crore individuals tune in to Prime Minister Narendra Modi’s’ Mann ki Baat’ program on the last Sunday of on a monthly basis with 65 percent listeners choosing to hear the talk in Hindi, according to a study performed by the Indian Institute of Management-Rohtak. The study likewise discovered that the ‘Mann ki Baat’ program, the 100th edition of which will be relayed this coming Sunday, is heard more on tv channels followed by cellphones, with radio listeners representing 17.6 percent of the overall listenership. It discovered that more than 100 crore individuals have actually listened to the program a minimum of as soon as, while around 41 crore were periodic listeners. “As numerous as 44.7 percent of the overall listeners hear the program on television, while 37.6 percent tune in on smart phones,” Dheeraj P Sharma, Director of IIM-Rohtak, informed press reporters here on Monday. Prasar Bharti Chief Executive Officer Gaurav Dwivedi stated apart from 22 Indian languages and 29 dialects, ‘Mann Ki Baat’ is relayed in 11 foreign languages such as French, Chinese, Indonesian, Tibetan, Burmese, Baluchi, Arabic, Pashtu, Persian, Dari and Swahili. Dwivedi stated the program is being relayed by more than 500 centres of the All India Radio. The study, carried out by the trainee
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