Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing

Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the closing of their Series A investment from JAZZ Venture Partners, a global investment firm based in San Francisco, with participation from ​NEXT VENTŪRES​, and Zone 5 Ventures.Included in the AIM acquisition are: ​Yoga Journal, SKI, Climbing, BACKPACKER, ​Warren Miller Entertainment​, Oxygen​, IDEA Health and Fitness Association, ​Clean Eating, Vegetarian Times, Better Nutrition, NatuRx, Muscle & Performance​, Nastar, Fly Fishing Film Tour, National Park Trips, and SNEWS.The AIM brands will join POM’s existing stable of endurance sports brands: ​VeloNews, Women’s Running, Triathlete,​ PodiumRunner, ​Bicycle Retailer & Industry News​, VeloPress, VeloSwap, and Roll Massif, a recently acquired event production company that produces a series of eight iconic Colorado cycling events.The acquisition brings together best-in-class brands, diversifying POM’s media platform and allowing them to better serve active lifestyle enthusiasts and their media partners. The expanded business will continue to focus on putting the needs of its readers first, delivering content and experiences across the wide range of activities they are passionate about.“The strength of these collective brands positions us to build the premier active lifestyle media destination to meet the needs and interest of our readers on a daily basis, whether they’re beginners or experts—looking for a training plan, healthy recipe, event coverage, nutrition advice, injury prevention and more,” said Robin Thurston, CEO of Pocket Outdoor Media. “Our mission is to inspire people to do the activities they love—yoga, ride, cook, ski, run, swim, hike, climb—with greater enjoyment and knowledge.”In an evolving media landscape, POM will become the hub for active lifestyle enthusiasts looking to live a balanced and healthy lifestyle. The first phase of their Active Pass membership program was recently launched with perks that include a wide range of premium content, VeloPress books, magazine subscriptions, Roll Massif event a
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