Pocket Outdoor Media (POM), the leading endurance sports media platform, today revealed the acquisition of the Healthy Living, Fitness, and Outdoor departments of Active Interest Media (GOAL), among the world’s biggest lover media companies. The acquisition by POM accompanies the closing of their Series A financial investment from JAZZ Endeavor Partners, a worldwide investment firm based in San Francisco, with involvement from NEXT VENTŪRES, and Zone 5 Ventures.
Consisted of in the OBJECTIVE acquisition are: Yoga Journal, SKI, Climbing, BACKPACKER, Warren Miller Home Entertainment, Oxygen, IDEA Fitness Association, Clean Consuming, Vegetarian Times, Better Nutrition, NatuRx, Muscle & Performance, Nastar, Fly Fishing Movie Trip, National Park Trips, and SNEWS.
The OBJECTIVE brands will sign up with POM’s existing stable of endurance sports brand names: VeloNews, Women’s Running, Triathlete, PodiumRunner, Bike Merchant & Industry News, VeloPress, VeloSwap, and Roll Massif, a just recently gotten event production company that produces a series o
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