Image: GettyFor factors that defy reasoning, Hamburger King has cursed all of us with the image of a moldy decaying Whopper to market the company’s new commitment to utilizing preservative-free components in their food. In an attempt to entice millennials back into the bosom of the royal fast-food chain, Restaurant Brands International, owners of Burger King, want to execute “real food”– meaning food that is physically capable of rot– into BK chains worldwide. Seems like a formula for success: If there’s something Millenials are reported to like, it’s the term natural in front of practically anything. The advertisement begins with an expertly styled Whopper against an all-black backdrop; over a 34- day time-lapse, the Whopper begins to wilt and molduntil it morphs into a furry burger of nightmares. This pile of rot is intended to highlight the “appeal of genuine food.” While the method of sharing this details is, to put it nicely, fucking gross, the thinly veiled attempt at health washing a cheeseburger is even grosser than a molding bread bun. Cheeseburgers, at their core, are a
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