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A current research study has actually exposed that there are substantial variations in how Philip Morris International’s IQOS heated tobacco item is depicted in papers and other media targeted at various market groups in Israel.
Particularly, news media targeted at Israel’s Arab population tends to present IQOS more favorably and is most likely to consist of false information concerning its security, social advantages, and ease of access, frequently counting on PMI as a main info source. This contrasts with the representation in traditional media and media focused on the public. These distinctions recommend prospective predispositions which might affect customer understandings and habits concerning tobacco items.
A current research study effort, released in Tobacco Controlled by Doctoral prospect Amal Khayat, Prof. Hagai Levine and Prof. Yael Bar-Zeev from the Braun School of Public Health and Community Medicine at the Hebrew University-Hadassah, together with Prof. Carla Berg, Prof. Lorien Abroms and Dr. Yan Wang from George Washington University, has actually discovered considerable variations in the representation of Philip Morris International’s (PMI) IQOS, a popular heated tobacco item, amongst minority groups in Israel.
The research study discovered unique distinctions in how Arab and Ultra-Orthodox media portray IQOS compared to the mainstream media. Arab media, in specific, tended to present IQOS more favorably, and most likely to spread out false information concerning its security and social advantages, and often counting on PMI as a main info source. Arab media posts stressed the ease of access of IQOS retail areas, imitating ads.
PMI’s IQOS ranks as the leading heated tobacco item internationally and was int