Semi-casual wear returns in suffering clothing mkt

After the wave of athleisure throughout Covid and official wear right away afterwards taking centre phase for workplace wear, semi-casual or wise casual is making a return as workplace wear with sales of these lines growing at one of the fastest rate when the general clothing market is suffering, merchants stated. Business stated sales of denims, chinos, polos and casual t-shirts are growing at a much faster clip than a white, striped or strong colour t-shirt and official pants. Tennis shoes are growing much faster than a black or brown shoe. This remains in sharp contrast to the pattern from 2020 till about 2022 when very first athleisure wear ended up being the default work wear throughout work from house routine of Covid and afterwards individuals revitalized their closets with official wear as they returned back to workplace. “We are seeing a considerable development in client behaviour where earlier workplace clothing and sportswear utilized to be various. We are seeing a combining of the 2 where the semi-casuals, both in non-office and workplace wear is getting appropriate,” stated Dinesh Taluja, primary monetary officer at Reliance Retail, the nation’s biggest merchant. “So, there’s a pattern where individuals are seeking to purchase some things which can be utilized both in workplace and outdoors and we are profiting from that pattern,” Taluja informed experts after the current quarterly incomes call. Sellers stated the more comprehensive pattern of return of semi-casual– which existed pre-Covid too– is a reflection of work generation today and modification of business gown c
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