Aman Gupta pulled out of purchasing a green tea offering brand name. (Pic: SET India/Screengrab) In a current episode of Shark Tank India 3, business owners Jay Sotta and Aakash Sotta entered the tank with their ingenious ready-to-sip green tea cups under the brand name Cup Ji. Coming from a household deeply rooted in the tea organization, the duo highlighted their competence in curating quality tea items, leveraging their household’s export company. While the ‘sharks’ applauded the item’s taste, product packaging, and branding, they raised issues about its prices. Amit Jain fasted to bail out, pointing out the item as costly and revealing doubts about its mass appeal. Vineeta Singh echoed comparable beliefs, keeping in mind that the concentrate on cups might restrict the brand name’s capacity. She stated, “Why are you all not preparing more delicious and much healthier green tea as compared to your competitors in the market? Why are you making cups like these? What’s the requirement?” Aman Gupta had a various take, criticising the business owners’ modest income target of Rs 50 crore over 3 years. He stressed the considerable effort needed to separate Cup Ji in a saturated market and dismissed the endeavor as a ‘time waste’ due to its slim margins. Namita Thapar likewise pulled out stating that the item is ‘simple to duplicate’ and ‘the sales are low’. Anupam Mittal could not comprehend why the creators were attempting to “bring life into a dull classification like tea”. He pulled out specifying that the brand name will need to take on reputable markets of China and Japan who currently are understood for their green tea exports. All the ‘sharks’ declined to offer financial investment to the creators of Cup Ji, they were impressed by their passionate pitch and asked them to keep attempting and show them incorrect.
Shark Tank India 3: Pitchers of green tea brand name face rejection as ‘sharks’ refer to it as a ‘uninteresting classification’; Aman Gupta identifies it a ‘time waste’ – The Indian Express
