Photo Credit: Spotify states ‘Super Listeners’– the ‘die-hard, listen-on-repeat, buy-up-all-your-merch’ fans– comprise 2% of month-to-month listeners however 18% of streams.On the heels of the mid-year market information report from Billboard affiliate Luminate, Spotify has actually launched its own research study on the worth of “extremely listeners”– die-hard superfans who listen on repeat and purchase all the merch. Those listeners comprise 2% of an artist’s regular monthly listeners– however represent over 18% of month-to-month streams. Spotify shows that 2% of an artist’s month-to-month listeners make more than half (52%) of their merch purchases. According to Spotify, that stat is based upon numerous seven-day windows of acquiring habits on the platform this year for artists with 10,000 regular monthly listeners or more at any point in 2022 and a minimum of 10 tracks since January 1, 2023. Breaking down Spotify’s research study geographically, Latin America consists of 4 of the Top 10 markets with the greatest concentration of very listeners, consisting of the No. 1 (Chile) and No. 2 (Mexico) areas. The remainder of the list includes Canada, Hong Kong, the United States, Argentina, Columbia, Japan, Poland, and the Philippines.The release of Spotify’s Fan Study: the Super Listeners Edition accompanies the launch of its brand-new “extremely listeners” audience sector Spotify for Artists. In addition to month-to-month listeners and stream counts, artists and their groups utilizing the platform will have access to information on “incredibly, moderate, light, set, and formerly active listeners.” “Earlier this month, we introduced the brand-new Segments control panel in Spotify for Artists, enabling artists and their groups to much better comprehend who comprises their audience, how typically they’re listening, and how they’re streaming,” states Rob Fink, Associate Director of Brand Marketing for Spotify for Artists. “These brand-new Fan Study insights dive into incredibly listeners– an essential part of an artist’s audience– who power artists’ professions by driving more streams, purchasing more merch, and engaging more deeply with artists over the long term. “By sharing insights into listener habits on Spotify, our objective is to arm artists and their groups with information, methods, and tools to much better comprehend, grow, and engage their audience on our platform.”
Spotify Says ‘Super Listeners’ Make up 2% of Monthly Listeners– and 18% of Streams
