Company: Anthem – Amsterdam & Brussels
Designer: Carmel Klein
Place: Netherlands
Job Type: Concept
Packaging Contents: Crisps
Product Packaging Substrate/ Products: AluminiumDuring the last few months we have all seen a host of modifications in both our expert and individual lives– some for great, others less positive. This special situation has actually forced a lot of us to re-appraise our method to work and indeed our concerns more broadly. Motivated by the chances to think and act in a different way, Anthem Worldwide’s Amsterdam and Brussels team have actually been checking out how packaging style can be used to help affect positive change across various categories.
This 6 part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience– providing brand-new chances for brands to create more significant and valuable connections with their customers. Part 4 in the series uses an unique ingredien
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