Google’s Year in Search 2024 has provided a fascinating glimpse into the digital habits of Pakistanis, highlighting their interests in sports, entertainment, food, and technology. The report reflects a nation deeply connected to its traditions while enthusiastically embracing modern advancements.
Sports Lead the Way
As expected, cricket emerged as the dominant theme in Pakistan’s search trends. The ICC T20 World Cup captivated the country, with searches for match results and highlights topping the list. Queries about PSL 2024 schedules and matchups further underscored the nation’s unwavering passion for the sport.
Beyond cricket, Olympic gold medallist Arshad Nadeem gained significant attention after becoming the first Pakistani to win an Olympic gold medal in nearly three decades. His achievement highlighted the growing recognition of other sports in the country.
The Spotlight on Entertainment
Entertainment was another major focus for Pakistanis. Searches for popular Pakistani dramas such as Ishq Murshid and Kabhi Main Kabhi Tum showcased the enduring appeal of local television content. Meanwhile, Bollywood blockbusters like Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2 generated substantial interest, as did the reality show Bigg Boss and the much-anticipated Mirzapur Season 3.
Media personalities such as Sana Javed and Zoya Nasir were also trending, alongside international figures like Indian business tycoon Mukesh Ambani. Social media influencers Hareem Shah and Minahil Malik also captured public attention, reflecting the influence of digital platforms in shaping public discourse.
Culinary Curiosities
In the culinary domain, Pakistanis explored a diverse range of recipes. From international favorites like banana bread, creamy pasta, and garlic bread to local delicacies such as malpura and tawa kaleji, food searches revealed the nation’s varied palate. Seasonal drinks like peach iced tea and quick meal options like egg noodles also trended, showing an interest in both comfort foods and refreshing beverages.
Growing Interest in Technology
Technology played a prominent role in 2024’s search trends. Tools like Gemini and Remaker AI highlighted the growing interest in artificial intelligence. Additionally, searches for the latest smartphones, including models from Infinix, Redmi, Vivo, and Apple, indicated a desire among Pakistanis to stay updated with the newest tech gadgets.
Practical and Creative Searches
“How to” searches revealed a blend of practicality and creativity. Queries about polling stations reflected the election year, while searches on making flowers last longer showcased an everyday creative interest. Parenting tips, particularly on teaching children to share, pointed to the importance of family values in Pakistani society.
Expert Insights
Farhan Qureshi, Google’s Country Director for Pakistan, described the report as a reflection of a nation balancing tradition with modernity. “This year’s Year in Search reveals a Pakistan that is both deeply rooted in its traditions and eagerly embracing the possibilities of the digital age,” he said.
He also noted that AI has been central to transforming how people use Google Search, stating, “We’re looking forward to expanding on our capabilities to help Pakistanis discover more of the web and the world around them.”
A Glimpse Into Pakistan’s Digital Life
Google’s Year in Search 2024 provides a comprehensive overview of the topics that resonated with Pakistanis. From their love for cricket to their enthusiasm for new technology, and from their culinary adventures to their interest in global entertainment, the report paints a vivid picture of a dynamic and evolving digital landscape.
This annual analysis is a testament to how Pakistanis are using technology not only to explore their passions and interests but also to stay connected with their culture and the world around them.