MV Skintherapy redefines Black Friday with purpose-driven giving, encouraging conscious purchases that create real impact.
For most of the world, Black Friday has stretched far beyond its original long-weekend hype. It now sprawls across the entire month of November, a rolling wave of marketing frenzy, designed to push us into rapid consumption at a pace our nervous systems weren’t built for.
And yet, beneath that noise lies something far more powerful: the collective force of where we choose to place our money.
This year, as in years prior, MV Skintherapy continues its tradition of reimagining Black Friday. Not with steeper discounts (unsustainable for a small business producing high-quality products), but by redirecting the weekend’s intensity into something meaningful and intrinsically human. Harnessing the energy around this global shopping phenomenon into a movement that gives back is exactly what the brand is hoping for, and they invite other brands to join them.
MV Skintherapy is an Australian, female-founded skincare brand known for pioneering the green beauty movement. Founded by celebrity facialist and sensitive skin expert Sharon McGlinchey in 1999, the brand bridges the gap between beauty therapy and complementary medicine, creating selfcare rituals that are simple, luxurious, and effective.
Swapping Discounts for Donations
Instead of price slashes, MV is donating $10 from every order over $100 to the UN Children of Gaza Crisis, supporting urgent care for some of the world’s most vulnerable young people. In a quietly personal move, founder Sharon McGlinchey will be matching those donations dollar for dollar. MV is already a partner with UNICEF, an offi