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Tobacco and nicotine market strategies addict youth for life

ByRomeo Minalane

Jun 1, 2024
Tobacco and nicotine market strategies addict youth for life

Youths utilizing e-cigarettes at rates greater than grownups in numerous nations

Washington, DC, 30 May 2024 (PAHO)- The World Health Organization (WHO) and STOP, a worldwide tobacco market guard dog, are releasing today “Hooking the next generation,” a report highlighting how the tobacco and nicotine market develops items, executes marketing projects and works to form policy environments to assist them addict the world’s youth.

This comes simply ahead of World No Tobacco Day marked on 31 May, where WHO is enhancing the voices of youths who are contacting federal governments to secure them from being targets of the tobacco and nicotine market.

The report reveals that internationally, an approximated 37 million kids aged 13– 15 years utilize tobacco, and in lots of nations, the rate of e-cigarette usage amongst teenagers goes beyond that of grownups.

In the Americas area, 5.4% of teenagers utilize electric cigarettes, a figure amazingly near to the 6% who take in standard cigarettes. “We are speaking about individuals under the age of 15, so this frequency must be absolutely no,” worried Dr. Jarbas Barbosa, Director of the Pan American Health Organization (PAHO).

“We sign up with the youths to motivate all PAHO Member States to embrace a detailed method to tobacco control and nicotine dependency, combating the market’s disturbance techniques,” stated Dr. Jarbas Barbosa.

Regardless of substantial development in decreasing tobacco usage, the development of e-cigarettes and other brand-new tobacco and nicotine items provide a serious danger to youth and to tobacco control. Research studies show that e-cigarette usage increases traditional cigarette usage, especially amongst non-smoking youth, by almost 3 times.

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